Strengths On Fire

Sarah Collins (00:01.254)
it's a beautiful day in the neighborhood. Hello, Mr. Bill Dippel

Bill Dippel (00:04.024)
I can't tell you what a beautiful day in the neighborhood it is. I've got 70 hot air balloons outside of my window right now.

Sarah Collins (00:12.858)
That is so much cooler than the nothingness of suburbia that I have outside my window. It's wonderful.

Bill Dippel (00:18.907)
Simmer down, simmer down. I'm not a morning guy. And at 3.30 in the morning, they start announcing and doing this because we do glow shows before. It's it's called the great Reno balloon race. It's like a 50 year tradition. It's it's but I live on the park.

Sarah Collins (00:31.886)
Wow. To live in a bigger city, you know, to not live in little small town of middle America. You guys get cool stuff.

Bill Dippel (00:39.572)
I live on the park where they do this and I'm just like, man, could you keep it down just for me, right? My different, again, so different. You and I joked about early riser versus night owls. My wife's an early riser. She lives for this event. I'm of that mindset. I've seen it once. It's all good. I'm out. I'm good. I'm good with it.

Sarah Collins (00:44.687)
Hmm.

Sarah Collins (00:56.026)
Yeah, I've it once don't need to see it again. Well, I'm with Renee. I'm an early riser. I would be all about it, but

Bill Dippel (01:05.404)
Well, and with your kids, it would be phenomenal to walk them over. Yeah. We have one granddaughter whose birthday is the beginning of September. While she was growing up, we kept telling her this was for her birthday every year. And she always was. That is correct. Yeah. Yeah. But yeah, it was. Congratulations.

Sarah Collins (01:08.12)
Yes, the kids would love it.

Sarah Collins (01:13.187)
Mmm.

Sarah Collins (01:17.414)
you know, my birthday is also the beginning of September. It was just last week. This week. It was this week. my God. It was this week. I'm 39. But if you were wondering, I'm not 39. I'm 45. I always encourage my friends to lie older. Women should never lie younger. Who first of all, who wants to be 29? No. Second of all, if you tell everyone you're five to 10 years older than you are, you weren't going to get so many compliments because they're going to be like, my God, you look

Great like what's your skincare like this is incredible so hot tip for all the listeners lie Older if you're gonna lie about your age lie older

Bill Dippel (01:47.612)
need to know.

Bill Dippel (01:52.987)
Well, plus I just learned you're in autumn. So.

Sarah Collins (01:55.246)
I'm an autumn. Yes. If you were wondering what my colors are. Okay. But I actually have an important question for you today, If someone only remembered one thing about working with you, what would you hope that it was?

Bill Dippel (02:01.275)
I am ready.

Bill Dippel (02:13.065)
Positive change and and only in that again my number two being a developer How and I pointed this out to a previous employer of mine if you want to know everything about me Just listen to developer on season 5 of the gallop strengths podcast. Sorry for the light change There's a balloon passing between me and the Sun I Just say it so

Sarah Collins (02:14.604)
Okay, say more.

Sarah Collins (02:33.37)
Remember, most people are listening.

Stasi Grenfell (02:33.908)
my gosh.

Bill Dippel (02:37.618)
For our five viewers right on YouTube so and I said if you want to know me just listen to that one because it really describes how I fuel on watching people change modify get better about who they are and what they do and Getting them there is like that that race car for me that Nirvana. So Once I see it

Sarah Collins (02:40.759)
Right, right.

Sarah Collins (02:53.936)
Mm-hmm.

Bill Dippel (03:04.772)
And once they acknowledge it and then they see how excited I am about it, I just hope that that positive change is something they take away from that and think I could use more of that. And I find that really not only great for me because it's very true to the Gallup definition of strengths fueling you and what you do well, but it is also so changing to them when they feel it, step into it and they like, want it. I want more of that. I want to keep moving and I want to talk more about mine and I want to know that feeling.

Sarah Collins (03:28.55)
Mm-hmm.

Yeah.

Bill Dippel (03:34.51)
So how about you? What what would it be?

Sarah Collins (03:38.092)
Really similar. mean, I think I want people to remember the way they felt when we were working together. Very similar to what you were saying. I think that that's the main thing people remember when you work with them is how they felt. And I want them to feel empowered, emboldened, and like excellence is within their reach. Like I think, you know, I, a lot of coaches come on here. We know a lot of coaches that say, I am not your cheerleader. I am going to help.

push you and I think that there are certain people that need that. There's certain seasons where you need that. There's no, I have no hate towards that kind of coaching. I need that. But because of my talents, you know, that positivity, that woo, that harmony, I am an inherent cheerleader. Now I think I can also push people because I can build them up and, and, and I can push them to be more, but I want them to feel that their excellence is within their reach.

Bill Dippel (04:13.435)
Hahaha.

Sarah Collins (04:33.667)
You know, I want them to feel empowered that they're gonna get there. And I hope that when they work with me, whether it's one-on-one or in a group, big group, they leave feeling like, my God, I can reach this.

Bill Dippel (04:45.686)
Well said. And just to fuel the conversation, I will tell you, I will always remember working with you on a podcast and feeling inspired and pushed and it's feeling inspired and pushed and all all of the good ways.

Sarah Collins (04:53.157)
it was going to say, and how does it make you feel? Feeling nervous. What is this person going to say and or sing today?

Stasi Grenfell (04:54.839)
you

Bill Dippel (05:05.509)
Hmm, sing. yes. The great singing debate with Sarah. We are if our regular listeners heard a very fun cold open on the last episode that Sarah was like, huh? that's true. There's a couple couple back. Yeah, that's true. So how should

Sarah Collins (05:07.149)
Sarah Collins (05:17.445)
Well, it would have been a few from the time they listened to this. was a few ago. So yes, I apologize to everybody. But today we are so excited and thrilled because today we have with us Stacey Grenfell and she has been a coach of mine. She is a local business owner. has business, she has got businesses coming out of her eyes.

I'm so excited. She is here today to talk about what's the best strength to build a business. And is there anyone better to have on the podcast today than to talk about strengths and business. I've been so fortunate to work with Stacey both as her being my coach and me being her coach and working with her team at Victorious. So Stacey, welcome to strengths on fire.

Stasi Grenfell (05:40.334)
you

Stasi Grenfell (06:00.152)
Thank you so much for having me. I'm so excited to be on the podcast.

Sarah Collins (06:03.952)
Great, so what I want you to do first is I want you to give everyone a little intro, little background about who you are, what's important to you, what businesses you be building, and then also run through your strengths for our audience.

Stasi Grenfell (06:18.894)
Yeah, absolutely. my name is Stacey Grenfell, as she introduced. I have four children, three boys, and a little girl who was born just this past year. I'm a serial entrepreneur. started my entrepreneurial journey in 2017 when I started a small business consulting group. I came from a background in management and consulting, and I worked for a different firm.

And I was just like, why don't I just do this on my own? Like, I don't need to be a part of an organization. And it just allowed me flexibility to be a mother, a family, and just have a little bit more control over my existence as it pertains to my career. So I started then and then kind of continued to get the edge to open more businesses.

Bill Dippel (07:13.731)
As you consulted a bunch, were like, hey, you know what? Let me show you how that works.

Stasi Grenfell (07:18.304)
Yeah, and honestly, when I started the consulting firm, I started with the intention of potentially investing and getting involved in other businesses. I have many passions, and I personally was a student athlete growing up and went to college for softball. So when I had my babies, movement kind of became a foreign thing for me. So after my first

birth, I really struggled getting back to moving. And so this is kind of where the second idea, business idea came from. I started training with someone that was specialized in prenatal postpartum fitness training. so that through that process, she and I kind of worked up this new idea to open an all women's strength training facility. So that's where Victris was born. And that concept changed my life.

And so pretty much everything that I've built since then has been centered around providing quality resources in women's preventative health and just healthcare in general. So it has expanded from just being one little brick and mortar here in Lincoln, Nebraska to six locations. We're a franchisor, so we can actually sell franchises to other aspiring business owners.

And then we have a telehealth clinic and we just launched an app. So we are in the prototype phase of developing software that pretty much ties in all women's healthcare data into one platform and provides meaningful AI insights and resources to women all over the world. So that's kind of the high level view of my background.

Values, I value my family more than anything. Family is everything to me. I spend the most, most of my free time with my kiddos, obviously with four kids. It's kind of crazy. We're very heavily involved in sports. And obviously just providing resources to women like that is kind of the cornerstone in my life's mission. I feel like I was put on earth to just

Stasi Grenfell (09:40.074)
elevate women in a very unique way. you talked about answering that question earlier. The one thing that I would hope that people remember working for me is that they were able to make an impact working for the companies that I lead. yeah.

Sarah Collins (10:01.774)
Yeah, and I think they probably do.

Bill Dippel (10:02.606)
Wow. Well, how about your how about your top 10? Do you can you run down what your top 10 strengths are?

Stasi Grenfell (10:08.132)
gosh. I don't know if I have them memorized, but I'll do my very best. Sarah, you might have to help me. Ideation, strategic, achiever, competition, relator, activator, individualization is in there somewhere.

Bill Dippel (10:12.302)
Dude, you know what? We got you. We got your back. So go right ahead.

Sarah Collins (10:13.252)
I also have them in front of me, so.

Sarah Collins (10:27.525)
Hmm?

Bill Dippel (10:31.8)
best strength. Yes, yes, yes, yes.

Sarah Collins (10:33.454)
Yep. You also have futuristic belief and self-assurance in your top 10. That was a really good memorization. I'm very proud. I'm very proud.

Stasi Grenfell (10:37.87)
Perfect. There we go.

Bill Dippel (10:41.273)
did good. She did do good. Or really good.

Stasi Grenfell (10:42.67)
I knew I was pretty heavy green. do know that. Green and orange.

Bill Dippel (10:47.884)
Yeah, lot of green. So in relation to today's debate question, right today, we're talking about what is the best strength to build a business. It seems you are the perfect guest to have on total number of businesses you own. We had this discussion pre show.

Stasi Grenfell (11:05.74)
Yeah, so technically I personally have seven and then my husband, runs a restaurant, his family, and so he has ownership in I think five. for 13.

Bill Dippel (11:22.84)
So when it comes to opening businesses and having an idea of a small business mindset, starting from a small business consultant, moving on to a franchise model, you might be the ultimate guest to talk about best strengths to build a business. Would that seem fair?

Stasi Grenfell (11:34.68)
Mm-hmm.

Stasi Grenfell (11:41.305)
I suppose. mean.

Bill Dippel (11:42.452)
I'm thinking I am thinking you're there. My first question to you is, though, when you were in small business consulting versus where you are now, was there a change? Was there a pivot in what strength you felt was really critical to you in those roles?

Sarah Collins (11:42.832)
haha

Stasi Grenfell (11:59.776)
Yes, absolutely. I feel like in the consulting space, the activator in me and some of the relational strengths that I have, feel like I utilized a lot more. I I definitely utilize those in management as well. But if you're speaking to like building a business, I do feel like the more strategic strengths like.

ideation, strategic, futuristic, all of those, I think I would say I lean more on when I'm building. But really, I think that if you're consulting and you're helping someone build from the ground up, they may have an idea, but you still have to help them strategize. I think I have to use them all for both.

Because if you are consulting and helping support someone build from the ground up, there's just so much that goes into it. You're pretty much going through the process with them.

Sarah Collins (13:05.286)
Absolutely.

Bill Dippel (13:05.431)
So you're going with strategic being the ones nowadays that are a little more aligned to your vision and where you're going. My wife right now listening to this episode is just smiling dramatically and laughing at me from wherever she's sitting because my wife is the strategist in the group. So thank you for clearing the waves today and designating that component for me. I like that. Go ahead, Sarah. Sorry.

Stasi Grenfell (13:14.243)
Yes.

Stasi Grenfell (13:27.958)
You

Sarah Collins (13:33.103)
Well, I think it makes a lot of sense because I think when you, Activator is an influencing theme. And so not only do people with Activator like to get started now, but they can really encourage other people to get started now. And I know from the business owners I've worked with too, is a lot of times people want to make things perfect before they do it. They're like, once I get my website up, then I can start doing it. And so I imagine your Activator can get people like, what if you sold it now?

Stasi Grenfell (13:55.116)
Mm-hmm.

Sarah Collins (14:00.613)
What if you didn't, what if you had a client before your websites app? Like you can infuse that like momentum, right? Because it is an influencing theme of like no move now where I could see and correct me if I'm wrong. When you're in the stage you're at now, we're building these businesses. Of course, I'm sure there's still some of that that you have to implement, but I also imagine you do have to be a lot more strategic and maybe can't get the cart in front of the horse all the time. And so it's like, okay, let's

first use that ideation strategic about what are we going to do? How are we going to do it? What is the plan? You know, and not just like push go now just because of the level of businesses that you have. And I'm sure then there's just going to be a bajillion moving pieces. Is that fair?

Stasi Grenfell (14:40.974)
Mm-hmm.

Stasi Grenfell (14:46.026)
It's very fair and I think it's definitely a delicate balance because and I can kind of allude to an example right now. So we're building a clinic in our space and there's been a lot of ideation behind it. The gals that I'm working with are nurse practitioners. So they are very, very detail oriented, empathetic. They want things to be very perfect before they deliver, right? They want to have

like all the nuts and bolts in place. And I am very aware that that does need to happen. Processes and procedures are very important. Protocols are important. But I think the challenge with this process, we're doing a pilot right now and it's not perfect. And so having their feedback and like, like there's a lot of...

hesitation and like I don't know what I'm doing and I'm like, yeah, because it's new like and so really just understanding that like you gotta just get started sometimes and there there sometimes has to be the cart before the horse to get that momentum like you spoke to Sarah and I think that I'm just recognizing that you know business is not black and white and that it's going to be ever-changing and that process is in procedures manual so to speak

Sarah Collins (15:47.493)
Yeah.

Bill Dippel (15:49.887)
Weird.

Stasi Grenfell (16:12.75)
is a living document. It's something that's going to shift and change and strategy and ideation will change as well.

Bill Dippel (16:20.672)
Wow.

Sarah Collins (16:21.4)
Now I am curious about you've got Achiever and Competition. So Achiever is that executing theme that likes to get stuff done. Sometimes they're the list maker, like how much can I accomplish in a day? Competition is that wanting to win, wanting to be the best, wanting to put the best out there. How do you feel like those two themes, either separately or together, have influenced the businesses that you have built?

Stasi Grenfell (16:45.34)
that's a great question. I think resilience is such a huge part of success. And I feel like Achiever is very much tied to that resilience piece and also competition, right? Like you're gonna win and you're gonna lose in business and you go into business knowing that.

And so I think both of those strengths really drive that resilience piece because if you're gonna have failures, right, like you're gonna fall flat on your face and your ability to pick yourself back up, I think has a direct tie to the competition trait and the achiever trait. Cause you obviously want to win.

and you want to get the job done. And so even with a failure, those two strengths are really driving, you're driving force to be able to do that.

Sarah Collins (17:34.48)
Mm-hmm.

Sarah Collins (17:43.813)
Now, do you think, I think that is a really mature use of those themes, being able to see that you will fail because I think a raw use of, especially if competition can be like, I will win at all costs and if I fail, then like I'm done, I'm destroyed. Like I don't want to do it. Have you seen those strengths grow or change over the years? Like when you were younger, did you have that resilience or was it something that you had to build?

and grow within to that achiever competition component.

Stasi Grenfell (18:16.138)
It's definitely evolved over time. I would say when it all costs was like definitely ingrained in my brain, especially having been an athlete, you know, but the way that I look at it now and how I even coach some of my clients is, you when you go to bat, a 300 batting average is pretty darn good, right? That's three out of 10, 33%.

Sarah Collins (18:27.322)
Mm-hmm.

Stasi Grenfell (18:45.73)
Like that's not that great. That means you failed the remaining six times, right? So like just recognizing that, you know, you are going to, like I think over time I had failures and I recognize, okay, well, I can come back from this. What do I have to do to adjust and come back better?

Sarah Collins (18:46.075)
Right.

Bill Dippel (18:48.701)
Right.

Sarah Collins (18:49.02)
huh, huh.

Stasi Grenfell (19:11.296)
And so I think that I really do utilize ideation and strategy to come out of that. And yeah, it's just, it's interesting over time, failing and then obviously personal things that happen in your life that require you to make adjustments in your business too. It's been an interesting ride.

Sarah Collins (19:18.068)
yeah.

Bill Dippel (19:35.334)
Yeah, I would absolutely probably imagine it, especially with that many businesses. But touching on Sarah's point, think expanding that just a little bit. Sometimes do you get a little competitive between the multiple businesses that you own or let's look at it a different way. Do you think sometimes competition between you and your husband's businesses or you and your husband sparked up and has changed over time? I see you smiling. So there's something good going on.

Sarah Collins (19:35.397)
Yeah.

Stasi Grenfell (19:40.93)
Mm-hmm.

Bill Dippel (20:04.838)
I am curious, how do you tame that competition monster? Because Sarah brought it up in such a great way. I think it can be viewed as a negative depending on how it's used, no matter how mature it comes across sometimes. So how does that work for you?

Stasi Grenfell (20:05.006)
you

Stasi Grenfell (20:21.006)
Gosh, that is a loaded question for me because I am older competitive. So my husband and I, mean like our, I would say that our relationship was built off of competition. I know that's so terrible to say, but we both were like very much workaholics into our career and.

Bill Dippel (20:23.465)
Mmm, yeah, wha- Yeah.

Stasi Grenfell (20:47.168)
we used to go back and forth and tease each other about how much we worked. And I think that that's what made us relatable to one another. As we have grown together, I still think sometimes like that the competition piece between one another, because he's pretty competitive too. So are our children, chocker. I think it has.

Sarah Collins (21:11.841)
Mm-hmm.

Stasi Grenfell (21:16.31)
actually been detrimental at times because we push ourselves to the point of almost burning out and I don't think that that's necessarily a healthy thing. So there.

Bill Dippel (21:27.909)
In fairness Stasi, if you had said it's never been a problem, I'd be like, really? We should talk coaching some more. So sure, go on.

Stasi Grenfell (21:32.367)
No. yeah. And I think, too, like this diversification and having multiple different businesses, it's a good thing, but it also it creates additional challenges because there is so much, sometimes it gets overly complicated and that is part of the competition piece. I don't I wouldn't say like you had alluded to.

the different businesses competing with one another. We don't ever really look at it like that. I think it's just the whole, like thinking of the whole body of work and like what goes into it. I think that that's where maybe it shows up the most, especially in my relationship.

Sarah Collins (22:16.688)
Yeah, yeah. I really, also feel like your futuristic must play a role in this because I feel like you can see sort of the forest through the trees of what you're working towards. I really love what you were saying about competition and like knowing you have to fail more. I also have a son who's super competitive.

And it's really funny to see it. It's actually terrible. It's not funny at all. It makes me insane because he cannot lose to save his life. He literally will crumble on the floor if he loses a game of Jenga. Like it is embarrassing. And so we always, we never let him win. We're like, he has to lose. And I feel like I'm constantly telling him you will lose more than you will win. Even if you're the best at what you do, right? Like you will, but it's just.

you have to take a lot of shots to make a lot of shots, which means you're to miss a lot. And getting him to realize that is really hard. And then so I do not have competition. So it's been a real masterclass on the competitive people and like that deep seated need to win and like seeing it come out of people. Like I can see how it is an advantage and also could be just like a motivation killer at times as well.

Stasi Grenfell (23:19.612)
yeah.

Stasi Grenfell (23:30.624)
it is. And I were going through the same thing with my oldest, too. Very competitive, very interesting story. We were in the car on the way to I think a flag football game and the boys were in the car and Emmerich, our oldest, was like, why do we play so many sports?

I was like, well, you like sports, you're super, you make everything a game. Like you very much enjoy this. But then, we went into the whole ideology behind playing for a team and winning and losing and failure and all of that. And it just clicked for him. Like was really interesting to like, he didn't tie competition to sport. And he was just like,

Sarah Collins (24:21.36)
Mm-mm.

Stasi Grenfell (24:23.233)
very curious about, know, like, why do we do this? Like, what am I learning from this aside from just moving my body? And so it's just interesting to see. again, like even getting my kids to do things, like have them race up the stairs to go get their shoes or whatever, like making gamifying things for my children because of their strong competition is definitely a strategy that I take quite often.

Bill Dippel (24:50.918)
The gamification. Smart, strong. So yeah, go ahead, sir. I'm going to go in a different direction. So if you're staying here, I don't want to go there yet.

Sarah Collins (24:50.971)
Yeah.

Stasi Grenfell (24:54.552)
Mm-hmm.

Sarah Collins (25:03.694)
Well, I was just going to bring it back to our question of what's the best strength to build a business. And I have to admit my own bias here. I totally do feel like this is a trick question. And it's funny because I, few years ago was presenting at a entrepreneurial days thing and I was talking about strengths and I had somebody, the first question someone asked me is like, so what's the best strength to have if you want to build a business and everyone in the room is wanting to build businesses. And I was like,

I don't think there is a best strength. I think that it's using the strengths you have to inform the type of entrepreneur you're going to be. You know, and I think I would be curious from you, Stacey, if you agree with that, not only based on yourself, but because you coach business owners, like how do you see people of different strengths, makeups, attack or proceed with building businesses?

Stasi Grenfell (25:51.247)
Mm-hmm.

Stasi Grenfell (26:01.935)
I 100 % agree with you. And when I was navigating through, like just looking through the 34 and there are so many different combinations of strengths that I think can lead to a successful business owner, a successful entrepreneur. I also want to point out that businesses are not built by one person. And so,

Sarah Collins (26:26.821)
Mm-hmm.

Stasi Grenfell (26:28.223)
it does take a magnitude of different strengths to be successful. so though, you know, having strategy, having vision, having grit, having resilience, like all of those things are really, really important in building a business. It's not built off one back. So just recognizing that like, yes, having leadership skills and, you know, having a hierarchy of command is important for any business.

I still do believe that it takes all strengths to actually make it work.

Sarah Collins (27:04.27)
Yeah, it's making me think like, say you're a business owner and you have a lot of relationship building themes, right? I could see somebody thinking like, well, I'm mostly blue. How am going to build a business? But I think about, and of course, again, yes, they can have other people that influence them. But I think about like, if you have a family that you're trying to support.

And you're like, I have so much empathy and so much individualization and you're using those in your business to build it. But you're also, you could have that grit because you're like, I can't let down these people in my house. Like these people are counting on me. So I could see those relationship building themes, not only maybe for sure impacting you in the business itself, but when we talk about things like grit and resilience, maybe it's not coming from competition and achiever and strategic, but it's coming from

the empathy and the individualization and the developer that you have, because you know, like, these people are counting on me. I have to be relentless in my pursuit of success to not let down the people that need this income, that need the success. And so it's like, you can find those things that we say business owners need grit and resilience and tenacity and all those things. You can find those from different strengths because it's how we do things, not what we do.

Bill Dippel (28:24.261)
I'm sorry. I thought Sarah was talking to me. I when I hear of those relationship themes and I think from a business point of view, how did we build? Sarah just exactly rocked it. I have individualization number one developer number two empathy My biggest fear is letting the people around me down, right? We have a we have other coaches that work with us and it drives me becoming more focused which is very low for me it drives me to become strategic and partner with

Stasi Grenfell (28:27.151)
You

Stasi Grenfell (28:35.341)
Yeah.

Bill Dippel (28:53.75)
my wife or a business coach that we deal with that's strategic. And Sarah, I couldn't agree with you more. I don't really mind which themes you're bringing to the front of the table. We can get you to start up and run a pretty successful business, particularly with the onset of dynamic coaching if required or dynamic partnering with people that maybe they're bringing something to it that you don't see because I definitely rely on that. I definitely rely on

our business strategist and my wife and other coaches we have to tell me the things I'm not thinking of because I'm so knee-deep in the relationship side of it that there are some business things that I have to think about or marketing or you know take the stuff that you know for a relationship guy I'm like I just don't want to deal with that but I have to and and we have to make that work and You know Stasi for you. So under Vala Taurus

And I kudos to you for a franchise model. You're starting to move into a franchise component for Valotourist where it goes to MOLT. How many locations do you have now?

Sarah Collins (30:00.891)
Victrith, I gotta interrupt you, I'm sorry, it's called Victrith.

Stasi Grenfell (30:03.287)
It's Victris. That's okay.

Bill Dippel (30:05.845)
Victorious, okay. So Victorious.

Sarah Collins (30:07.606)
I was like, Valetourist, what is he talking about?

Bill Dippel (30:11.512)
So I was thinking Valor, Val, you know, so, okay. So yeah, it was not bad. but Victorious. Yeah. How many franchise franchises do you have now?

Stasi Grenfell (30:13.839)
You were close. I actually like that word.

Sarah Collins (30:17.198)
Yeah, that's the next business.

Stasi Grenfell (30:24.579)
that we have six locations, four of them are corporate owned and two are franchises. And so the intention of, we're not like intentionally selling franchises or like, I guess, marketing or putting money or dollars towards selling franchises right now. For the simple fact that process and having the business in a box like prepared,

for these franchisees is incredibly important. And we are still a fairly new business. I mean, we've been around for seven years, but it has evolved so much. with change, rapid change, it's very difficult to sell a proof of concept when things are still changing in the business. So basically the decision to put a franchisor together, this franchise disclosure document to be able to sell

these units, it's a part of the long goal. But right now we are really just honing in on, let's get everything into place and get these units that we own operating smoothly. Multi-unit management versus managing one unit is a beast. It's so unique. That is where my background and experience lies. So I have

Bill Dippel (31:45.39)
Yeah.

Stasi Grenfell (31:52.301)
I have the knowledge to be able to do it, but we're in a rapidly evolving industry and it just, I want to make sure everything's buttoned up before we sell it. It's not that we aren't driving revenue and doing all the things, you know, we are functioning, but we're just not going out and actively selling the franchises yet until we get everything like really.

Bill Dippel (32:12.845)
Well, that leads directly to the question I was going to here and I love that. So you have a smattering of franchisees that you have interviewed, I assume to bring on and to run the, I believe, four that you're running outside of your corporate end of it. And you're thinking of the box part of it and how do we expand it and make sure that we're really moving forward of the four that have already come in or if you're thinking about moving forward.

Stasi Grenfell (32:22.403)
Mm-hmm. Yep.

Stasi Grenfell (32:26.925)
Yes.

Bill Dippel (32:39.327)
Is there a trait you look for in your franchisees or is there a, and can you compare that to a strength that you think is a positive way to run a victorious and what you think that business looks like?

Sarah Collins (32:50.684)
Victorious.

Stasi Grenfell (32:53.581)
Yeah, there's a couple things. think they need to have some level of business acumen and be read up on business in general or have a background in that. In terms of traits, would say adaptability and ability to move quickly are really, really important. And then also just...

Relationship skills, strong relationship skills because they're building a community. is a large part of what we do is entertainment. Like we are bringing people into a space, they're convening and we have to make it engaging enough for them to stick around. So their ability to build that community. So to really kind of sum it up, I would say adaptability needs to be strong.

high blue, having some high relationship skills, and then some influencing traits because obviously in order to be able to sell, you need to be able to influence the community around you.

Bill Dippel (34:02.54)
So you have to be in one of the domains. I mean, you really just covered every domain. Right? Right?

Stasi Grenfell (34:07.663)
Not strategy though, like you they don't need to ideate because they have all I mean like they they don't need the strategy or the ideation That's why they're buying into it So I guess I should really like frame it in a way that like I feel like owning a franchise is for someone that just needs to be told exactly what to do but has Yes, yep, they're executors like they they can take the playbook and put it into motion so

Sarah Collins (34:13.446)
Mm-hmm.

Sarah Collins (34:26.405)
and who can do it.

Stasi Grenfell (34:36.693)
Really, it takes a balance of strengths, yes, but I would say that if they're not high green, it's not necessarily a problem.

Sarah Collins (34:47.12)
I love that. Like to really flesh that out, this idea, like if you feel like you want to run a business, you have the tenacity to stick to something and you want to build something, but you're not that ideator. You're not like, I know the idea. Like I've got it. Right. Because there's a lot of times starting a business. comes from that like kernel of, this is a thing that I want to do. But if you're like, I don't know what the thing is. I just know I could do it.

Stasi Grenfell (35:05.231)
and

Stasi Grenfell (35:11.641)
Mm-hmm. Mm-hmm.

Sarah Collins (35:15.76)
then maybe franchising is for you because like you said, like somebody's already thought of the thing. They've already got the kernel and they've built it and they're going to give you a business in a box and then you get to execute it on it. You, yes, there's going to be some of that building relationships. There's going to be some of that, you know, getting the stuff done and bringing the people in. But if you or your partners can do that, then this could be a really good model for people who are looking to build a business, but just don't know like what is the business.

Stasi Grenfell (35:35.801)
Mm-hmm.

Stasi Grenfell (35:47.418)
100%. I think you hit the nail on the head.

Sarah Collins (35:47.912)
I love that. That's a really great insight. It's also making me think about some of the executing themes that I think could get overshadowed in this conversation, like responsibility, discipline, consistency. I could see people looking at the 34 and not pulling those out as like the ones for building a business. But I kind of think that those might be like key, uh, underrated building blocks for like longevity of business because

At the end, once you get like the initial oomph, like here it all is and everything, and even doing that, there's just like a lot of shit you gotta do. There's a lot of paperwork, there's a lot of hoops to jump through, and you gotta do your taxes every quarter, and you gotta, you know, every year, there's like so much to just do on the business side, and that doesn't even count like running your business, that you kinda need somebody who can just be a good like, get it.

done. know personally for me, I lead with mostly blue and orange. So that's our relationship building our influencing, but I have responsibility and I think, wow, if I didn't have that, I probably couldn't have had success with this business because if I tell someone I'm going to do it, I'm going to get it done. If I don't tell someone I'm going to do it, we'll see. I'll probably do it sometime, but like it's the thing that keeps me accountable. You know, like I'm a deadline person and you're like, let's say when we're going to get it done.

Bill Dippel (37:03.339)
Ha ha ha.

Sarah Collins (37:10.959)
Without that, I don't know if my business would be around today. And I desire, I wish I had more of that discipline consistency sometimes to just like do things you need to do when you're gonna do it. So if you have those themes and you're wondering, can I build a business off this? I think that those could be kind of like the sleeping winners of the group as well. Thoughts?

Stasi Grenfell (37:35.091)
mean, consistency is huge. I think that's one thing that I would like if I were to say, like an insecurity I had about my my my strengths, it's being very low consistency. And I would still consider myself a consistent person. Like I am very consistent in showing up. But like

Sarah Collins (37:38.083)
Mm-hmm.

Sarah Collins (38:00.54)
Mm-hmm.

Stasi Grenfell (38:01.975)
I'm like, squirrel, you know, like there's just so much going on in my brain where I bounce from one thing to the next. And I wish I think you're right. Like in order to be. Especially like in marketing and customer service as well, like there takes, mean, like it really does take a lot of consistency. So I, and responsibility as well. So I totally agree with that.

Sarah Collins (38:19.695)
Mm-hmm.

Sarah Collins (38:25.041)
Yeah.

Sarah Collins (38:28.795)
And I'd even throw focus in there, being able to sit down and just grind something out and stay on it and know like, this is the plan. I'm with you. This is why I have no social media marketing strategy, because I'm just like, this sounds fun today. Then I'll be like, did I start a series? Should I continue that? But I don't recommend anyone follow my marketing strategy. Don't do what I'm doing.

Stasi Grenfell (38:31.011)
Mm-hmm.

Stasi Grenfell (38:37.326)
Mm-hmm.

Bill Dippel (38:46.899)
Should I just do this right here?

Stasi Grenfell (38:50.947)
laughter

Sarah Collins (38:52.143)
I'm just saying like if I had a little bit more of those executing themes, maybe I could like actually stick to something with a little bit more tenacity.

Stasi Grenfell (38:56.025)
Yeah.

Bill Dippel (39:01.151)
Well, you bring up the responsibility and Sarah for you, it's in the bottom of your top 10. For Stasi and I, it's actually in our floor. It's between 11 and 13. And that, as you were saying it, it reminded me to go back to the relationship because for me, I have my responsibility at number 11. I still feel it. But again, I think it's the I can't let people down that drives the responsibility.

when I'm thinking about what I need to get done. So again, I do know I'm living in that people frame so frequently. I like to say my responsibility is I'll stick to it and get it there, but I do think it's driven by the relationship end of it. And Stasi, the fact that you're looking at a lot of blue, a lot of purple to get your franchises off the ground, really, you know, it seems to me that...

Stasi Grenfell (39:55.151)
Mm-hmm. Mm-hmm.

Bill Dippel (40:00.82)
that's a pretty smart way to look at it. You know what you're kind of looking for in the group that might get your brand and your name out there and you've resonated with how most of these themes, even if it's green, you mentioned business acumen right at the beginning and most people put the green as part of business acumen, but it doesn't necessarily have to lead to that, right?

Stasi Grenfell (40:18.255)
Mm-hmm.

Bill Dippel (40:25.565)
Yeah, you brought up some of those and I just love that you're willing to look at all of those possibilities to fit in your mind.

Stasi Grenfell (40:32.555)
I agree. I, you know, when I'm thinking out about some of the traits that I don't like our franchisees having, it would be high ideation because you then get people like, well, you should try this. You should do that. We should do this. Or I'm just going to go rogue and do X, Y, and Z. And so I think that...

Bill Dippel (40:43.613)
Hahaha

Sarah Collins (40:53.223)
I'm

Stasi Grenfell (40:59.971)
I mean, obviously it's not a bad trait to have, but when you're buying into a franchise system where like you're following a playbook and you have a mission and values that you have to uphold, it just looks a little bit different than a traditional like I'm building my own business from scratch.

Bill Dippel (41:17.683)
Yeah, I was going to ask you about ideation and Maximizer as franchisees. I can see both of them coming up with, we should do different things, but the Maximizer, I'm going to take your box and I'm going to change a bunch of stuff to it. Have you seen that in some of what you've looked at?

Stasi Grenfell (41:22.169)
Mm-hmm. Mm-hmm.

Stasi Grenfell (41:36.621)
Yes. Yes. Yes. So it's interesting because you develop systems and processes and then you deploy them when you have proof of concept that they work, right? And so you also learn from your own failures. Like there are a lot of things that we implemented in our business over time that have been because we failed.

Sarah Collins (41:39.975)
Yes.

Stasi Grenfell (42:02.989)
We also invest resources in certain things that we invest or that we implemented to the business. And so when they're deployed to a franchisee, they don't know or see or have any context to any of that. They just see like, okay, this is how they want us to do this. But then if they have a brilliant idea or they think something's going to work using those green strings or their maximizer, know, they automatically will come back with feedback, which

I do appreciate it because I have blind spots. get it. I always say five brains are better than one. I do appreciate the feedback. But nine times out of 10, there's reasoning behind the decisions that we've made in terms of how we're implementing in the franchises. And sometimes it has to do with the fact that we are multi-unit and we have to be able to keep it simple and manage across multiple different locations. And so it's a unique...

relationship because they do own the business. And this is a debate that I've had on my social media platform. Like is a franchisee an entrepreneur? I don't know. Like they're taking a financial risk that is similar to entrepreneurship. But would you tie that to them being like truly a visionary entrepreneur? Like they're just two totally different things. And

Sarah Collins (43:13.543)
Mmm.

Stasi Grenfell (43:29.345)
I see it from a different lens because we are franchisees. My husband owns runs of restaurants and that is a very, very specific brand with specific, a specific way of doing business. And so they definitely have their own, his family has their own spin to how they deliver the product, but the product is always the same. Like it does not change and it's very consistent. And so it's just a unique, I sit in a unique seat cause I see both sides.

Sarah Collins (43:49.041)
Right.

Sarah Collins (43:57.392)
Yeah, it does make me think I feel like we're really drawing the distinction. What you're saying between entrepreneur and business owner, because I think you're right. Like when I think entrepreneur, I'm thinking someone who started something from scratch that may or may not be right. I don't know. And business owner is someone owning a business. And so I've always thought the same thing. You're talking about franchise owners. I've thought the same thing about real estate agents, insurance people.

wealth managers when they own their business, their book of business, but they are part of essentially like a franchise business where a lot of stuff is pushed down to them. And again, that is not better or worse than any means, but yeah, that distinction of like, what is it that you have to bring to the table? It can look a little different if you're starting Joe Mo's yogurt shop versus, you know, Yogurtini's yogurt shop.

Stasi Grenfell (44:50.479)
Mm-hmm.

Bill Dippel (44:51.549)
Well, I have a really good friend of mine that he runs what's called Emerald Franchise Group and he represents something like 250, 270 franchise model models and his job is to connect the right person to the right model. If you want to be a franchisee, come in, he'll interview you, his process is to get to know you as a human being and then start talking about franchises. And his first note when he talks to people is

Franchising is not fast food. Everybody comes and says, I want to be a franchisee. Is it fast food? And so often it's no, is so, you know, there's there's home services, there's health care, there's so, so many things in this. I would be really curious to ask John, are your franchisees entrepreneurs or are they business owners? That's so you've sparked that in my mind to talk to them and just that'll come up in our in our

Sarah Collins (45:43.815)
Yeah.

Bill Dippel (45:49.976)
in one of our debates coming up, Sarah, I'll bring it up and I'll say, Hey, I managed to check in, saw what that was.

Sarah Collins (45:52.272)
Yeah.

Sarah Collins (45:55.986)
So I want to move us to our LinkedIn poll. So I had to get creative with this one. So on LinkedIn, I asked the audience if you had to pick just one strength as the ultimate business builder, which would it be? Now I couldn't use CliftonStrengths in this because you only get four options on LinkedIn. So, you know, I did big picture vision, relentless execution, building strong relationships and staying adaptable.

And here's what the audience had to say under big picture vision, zero goose egg. Nobody voted for it, which I think is fascinating. Relentless execution had 19%. Building strong relationships came in with the major winner at 69 % and staying adaptable at 13%.

Bill Dippel (46:22.78)
hahahaha

Bill Dippel (46:39.58)
Boom, I just dropped the pen. I'm like...

Sarah Collins (46:41.127)
Yeah.

Stasi Grenfell (46:41.807)
I don't disagree with that. And here's why. feel like, well, and there have been studies. If someone is emotionally connected to the product or service that you're selling, they're way more susceptible to spending money with you and staying consistent in that relationship. So I do believe relationship building and that connectedness with

Sarah Collins (46:50.715)
Mm-hmm.

Sarah Collins (47:00.998)
Yeah.

Stasi Grenfell (47:10.895)
the individual that's either buying your service or product is so incredibly important. And then it also ties back to your team. In my case, and we talk, I've been talking about this a lot lately, like it's unique because we manage a community of people. It's not just like service product and you never see the person again and you you have to build relationships.

Sarah Collins (47:20.453)
Yeah.

Sarah Collins (47:38.47)
Yeah.

Stasi Grenfell (47:38.675)
And over time, especially as we've continued to grow, it's pulled us in different directions, which has really been at the detriment of our ability as leaders to stay connected to all of the people in the community. And so it's like, how do you continue to do that when you have so many, people that are a part of this big ecosystem, right? And so I 100 %

Sarah Collins (48:04.102)
Right?

Stasi Grenfell (48:06.839)
I mean, that result does not surprise me at all whatsoever.

Sarah Collins (48:11.439)
What it makes me think of a lot is influencers. Why do you think, we're all online, we're fascinated with humans and an influencer, which is a major job in our economy right now, is someone building relationships online with people and then hawking their products. And I'm susceptible to it all the time. I would like to think that I'm not, but you know, I keep interacting with so and so influencer, I keep seeing their stuff and they keep using this, you know.

liquid hydration, whatever. And all of a sudden I'm thinking, I think I got to get that. It's not the exact same of like the in-person relationship, but that's what they're doing. Like we are getting a lot of that through there. So like, I think when you think about the rise of influencers as a job, it's their building connection and relationship in a way with people and then able to sell them things because you trust it's like like no interest.

Bill Dippel (48:43.428)
I gotta own it. Yeah, she's in.

Stasi Grenfell (48:48.541)
huh.

Stasi Grenfell (49:01.903)
Mm-hmm.

Thank

Sarah Collins (49:07.187)
I now trust you. And I think it's fascinating of what you're talking about, about the in real life, you you run a gym and that is, you know, the community aspect of it and just the awareness that you have to have that not only to build the business, to get people in the door, do you have to be able to build relationships, but once they're in the door to sustain them and keep them there, I almost think it's probably like at work, you know, like when we're working,

We need a best friend at work. We're gonna stay at a job longer when we like our boss. That's because of that relationship component. Well, if I'm going to a gym and working out, I'm probably more likely to show up if I have a best friend at the gym or if I have a personal connection to my coach, right? Like if I know people are gonna be expecting me, hey, you weren't at class yesterday. Where were you at? What were you doing? That is going to make me show up and keep coming and not quit going. Do you agree?

Stasi Grenfell (50:05.467)
Oh my god, yeah. And we talk about it all the time and it's something that like we're trying to like get reconnected with. We've had a lot of change. My, co-founder that I started the business with just recently left like completely so she's not involved with the business at all anymore. And so, you know, that

dynamic of like the shift of leadership and reconnecting with the community in a meaningful way. Because the whole reason behind what we do is about them. It's about the people. And I think over time, like I said, as we've grown, that's been difficult to keep at the forefront because you're focusing on the project and getting X, Y, and Z done and you're being pulled in so many different directions and...

Sarah Collins (50:39.825)
Right.

Stasi Grenfell (50:56.225)
If we're not managing the people that are face to face with these employees or these members on a day to day basis, that connection can be frayed. And it's just, it's been such a learning experience over the past six years to see it. When it was smaller, it was a lot easier to manage. But then when you have hundreds and hundreds of people and you're trying to like keep that comradery together, it just becomes.

Okay, how do I do this in a meaningful way and still make sure that they feel connected to the mission, if that makes sense?

Sarah Collins (51:33.372)
Yeah, I can really hear the balance, right? The balance of like, need the process and strategy in place to grow this and to be able to franchise it and to show other people how to grow it. But wow, we also need to make sure we're training those frontline people and we're hiring people who are building relationships because we can't be like boots on the ground building all the relationships anymore. There's just too many. So it's like the

Bill Dippel (51:34.458)
So good.

Sarah Collins (51:59.772)
the trickle down and making sure I can see how hiring is so important and looking for those relationship builders who are in front of the members every day.

Stasi Grenfell (52:10.976)
Absolutely.

Bill Dippel (52:12.01)
Well, well said. And by the way, this Sarah soapbox moment has been brought to you by Patagonia today. Patagonia sent us some clothing. I don't know who made your vest. Otherwise I would have thrown that. It's such a good vest. That is a great vest by the

Sarah Collins (52:17.479)
I wish it was. it's so old. don't know who made it. I think it's actually J.Crew, but we're not going to give any of those brands. Nobody paid me. So for all you care, it's Amazon. OK.

Stasi Grenfell (52:23.745)
Old Navy.

Stasi Grenfell (52:29.303)
Is it? It's cute.

Bill Dippel (52:32.394)
Nobody pays us. Nobody pays us anything. All right. So Stasi, here's here's another question that that through line we just threw out. There's a funny moment, but here's a good one for you thinking about the businesses you've run, thinking about the franchising model that you do, thinking about what you're doing. When are you in a firework moment? Like when is everything hitting at all levels? The fireworks are going off and what theme?

Stasi Grenfell (52:35.471)
Hahaha!

Bill Dippel (52:59.66)
What strength are you using at that point when that's happening?

Stasi Grenfell (53:03.955)
really, honestly, it's when I see a woman come into her strengths and, and this is across all of the platforms that we are providing. just here, whether it's like, I'll just give an example, someone like posting on social media about how much strength they've gained in during their pregnancy. I'm just using that as an example, cause we do have a member right now that's like pretty much documenting her entire pregnancy story in the gym.

And I know what it's like to have that feeling of empowerment in that stage of life where it is kind of a vulnerable stage of life. And so to see women step into their power, that is like, get it. They're like, it's like an aha moment for them. And I would also say so that would that would be one thing. And the other thing would be women that come in and, know, we have these

three pillars or these three verticals. So we have the gym, the clinical support, and then now the app. Having women come in and want to be involved in all, like how can I get involved in all of this? Like I need to be a part of this, tell me what you want me to do. And it's just interesting to see how needed these resources are and how willing women are to just really like,

be vulnerable and say, like, I get it. Like, I understand what you're trying to do. And please use me to, like, whatever it is. Like, we have three people that are working on this app with us right now that are like, I don't even care if I get paid. I'm here. I'm here for it. Sign me up. And I'm like, well, we're going to pay you. But they just want to be a part of the mission. And I think that that is a firework moment for me is just like,

hearing other women's their why and understanding that they want to be a part of what we're doing just for the betterment of society and impact on the community.

Bill Dippel (55:12.727)
Well, as a coach, I would take a stab and have some ideas around which themes you're using when that is a firework moment for you. I mean, I hear the achiever, I hear the strategic, I hear the competition, the activator, all of those align. What theme is it that you think, or is it a combination of all of them, or is there a specific one that when you're really in that zone is the one that's really hitting for you?

Stasi Grenfell (55:36.385)
I think it's all of them. I think it's like really the culmination. I think a firework moment to me, the way that I'm thinking of it is like, they're all working cohesively together to provide that result. And so it's like, yes, like we have achieved greatness. yeah, and I think that like...

Sarah Collins (55:47.591)
Mm-hmm.

Sarah Collins (55:54.341)
Yeah, this is what we're working for.

Stasi Grenfell (55:59.649)
recognizing that it's not just one thing, it's like really a culmination of all of it together that's bringing that explosion.

Sarah Collins (56:09.465)
Yeah. Okay. On the flip side, when do you feel like your strengths put you into the dumpster fire? Where do you feel like you will flounder based on your talents?

Stasi Grenfell (56:20.239)
I think competition can get in the way sometimes where I get caught up on things that I shouldn't get caught up on or like I don't want to call it a spiral because I'm fairly emotionally intelligent so I can usually pull myself out of it. But I think sometimes I'll like get into this.

like frustration of people not not like when it's the opposite of that or that like we get negative feedback like I didn't get the best quality coaching or I you know this isn't for me I like Orange Theory I'm leaving like I'm gonna use that as an example because Victroze is not for everyone and that's okay but sometimes

it fresh me and I don't know what strength this is but it'll fresh me it's to frustrate me to the point where I'm like why don't you like this this is amazing like love my yeah so

Sarah Collins (57:22.619)
Yeah. Probably your competition. Yeah.

Bill Dippel (57:26.107)
yeah, I see the competition, right? Somebody mentions Orrin's theory and you're like, wait a minute.

Stasi Grenfell (57:31.087)
And then my mind goes to like, how can I strategically change their mind? Like how can I convince them otherwise? Like how do I need to educate? Because it really does come back to education and like getting them to understand like the science behind it. But I would say that that's probably where I get frustrated is like if we lose members and there's like a consistent.

Sarah Collins (57:40.58)
Yeah.

Stasi Grenfell (57:56.751)
of why they're leaving, it can get pretty frustrating.

Sarah Collins (58:02.853)
Yeah, I could totally see that. I could totally see that.

Bill Dippel (58:04.854)
I'm curious on your end, because we're gonna, we're stepping into wrapping up here, but as I listened to you and I realized how much you are hyping the personal, the relationship components around business, it strikes me that you really only have two relationship themes in your top, I don't know, 24. And they're not in your top five. They are individualization and relator, which are in your top 10, but they're not in your top five.

Stasi Grenfell (58:25.06)
Mm-hmm.

Bill Dippel (58:32.885)
As opposed to someone like me, I have them all in the top 14 and most of them in the top 10. Do you think spotting that for good business people is something you've had to learn because it's not something you brought to the forefront right away? Or do you find that you're still really relying on those relationship themes to do it inherently and that's how you look at this?

Stasi Grenfell (59:01.441)
Yeah, I mean, I think we did a session with Sarah probably about two years ago with our entire team. And my team is very high blue, like all of them. And so it is, and I think it's important, obviously. think that if me not being as strong in the blue category,

Sarah Collins (59:09.713)
Mm-hmm.

Sarah Collins (59:16.241)
Mm-hmm.

Bill Dippel (59:17.855)
Mm-hmm.

Stasi Grenfell (59:30.435)
Having the people on my team that can kind of drive that forward and putting the ball in their court to ensure that those relationships are being built is so important. The one thing that I will say, though, I've taken strengths a couple times. And individualization and Relator used to be in my top five. And as I've gotten older, they've dropped. actually, Competition and Activator moved up. So the influencing traits moved up.

Sarah Collins (59:48.892)
Yeah.

Stasi Grenfell (59:59.863)
It's just, it's unique because I feel like I've gotten more selective in the relationship building piece as I've gotten older. And I also think having a family and being so knee deep in the building aspect of the business that it just hasn't been as much of a priority.

Sarah Collins (01:00:09.841)
Mm-hmm.

Sarah Collins (01:00:25.927)
And I can echo that based on what I know about your business. So correct me if I'm wrong, but when you started the business, especially Victris, you were really the business side of it. And Stacey was really the coach. She was the one in front of people. So you from the jump were like behind the scenes. And that doesn't mean you weren't forward facing with people. Cause obviously when it started, it was small. And

Stasi Grenfell (01:00:31.032)
Mm-hmm.

Stasi Grenfell (01:00:38.127)
Mm-hmm.

Stasi Grenfell (01:00:45.391)
you

Stasi Grenfell (01:00:50.412)
Yeah.

Sarah Collins (01:00:51.513)
And as it's gone and it's grown and you've franchised it and you've had these other business components, you're really the brains behind the business. So those relationships that you have, I do think that like your individualization comes out in the consulting, right? You can look at a person, you can build that relationship, but you don't have to be the one out there like wooing people and really bringing them in. That's not your role for your business. You just have to make sure you're hiring the people.

especially now as you've grown it, that do know how to build those relationships. And I could see those dropping down because you're not having to engage in those as much anymore, especially like you said, with the season of motherhood and building and, you know, you're probably behind a computer a lot more because you're having to do the process and the meetings and the Zooms. And so it's like that that relationship component, you're not flexing that muscle as much anymore.

Stasi Grenfell (01:01:38.329)
Mm-hmm.

Sarah Collins (01:01:48.474)
as much as you are those strategic thinking themes and a little bit of that influencing, like you have to be doing that more. So I can see the shift, which I'm not too worried about. Like, you know, I consider anything your top 10, your talents, you still have access to those. But I would say the reason the muscles are bigger with the ideation strategic and achiever for you is because that's what you have to lean on now, because you've got to move this ship.

Stasi Grenfell (01:02:16.225)
Yeah, very well said. I also feel like I also need to be able to make hard decisions. And if I let relational, if I let like my personal relationships with people drive those decisions, sometimes it leads to making the wrong decision or not making a decision fast enough. Because when you're in a building phase, it's so important to move fast.

Sarah Collins (01:02:25.991)
Mmm.

Sarah Collins (01:02:41.169)
Yeah.

Stasi Grenfell (01:02:45.863)
And the longer you let, like maybe it's a toxic person or it's, and I'm just total examples here, like it could create way bigger problems in your business in the long term. So like not getting too connected to a certain extent and having very strong relational boundaries between work, like professionalism and then that personal relationship I think is super important.

But yeah, I think you're right. Like the muscles change over time depending upon how you need to use them.

Sarah Collins (01:03:23.974)
Yeah.

Bill Dippel (01:03:25.412)
So Stasi, thank you so much for coming in and being really open and talking about your businesses what you're leading to I'm excited to see how Victor is turns out and your new gym offering Vala Taurus, which I think You know should be I mean should be another stupendous hit for so many coming in but thank you so much for your time We're gonna release you to go work on all of the many many many businesses you and your husband own

Stasi Grenfell (01:03:41.037)
Yeah

Stasi Grenfell (01:03:45.199)
you

Bill Dippel (01:03:54.795)
And keep up with that. And we want to thank you for your time today. And thanks for being here.

Stasi Grenfell (01:03:59.145)
Thank you. Thank you so much for having me. I enjoyed it.

Bill Dippel (01:04:02.993)
No, we love it. All right. And with that, we're going to say goodbye. Thank you to Stasi for coming in. Thank you to our arsonists for listening. And we will talk soon.

Sarah Collins (01:04:13.257)
Bye.

Stasi Grenfell (01:04:14.617)
Bye.