What's the Best Strength to Build a Business: with Stasi Grenfell
If you’ve ever wondered whether certain strengths are “must-haves” for entrepreneurs, this episode challenges that assumption and flips it on its head. Serial entrepreneur and women’s health innovator Stasi Grenfell joins Sarah and Bill for a candid, energizing conversation about building businesses, leading franchises, and the strengths that fuel it all.
From Achiever grit to Competition resilience, from Activator’s momentum to Strategic vision, Stasi shares how her strengths have evolved across seasons of consulting, franchising, and motherhood—and why the “best” strength is often the one you already have. Along the way, Sarah and Bill add their coaching perspectives, drawing out the power (and pitfalls) of different strengths in the entrepreneurial journey.
Whether you’re running a startup, leading a franchise, or just curious how your own talents could shape a business, this episode will leave you with insights, laughs, and a new appreciation for how strengths fuel success.
Main Takeaways
- There’s no single “best” strength for entrepreneurship—it’s about how you use the ones you have.
- Competition + Achiever can drive resilience through failure—but also risk burnout if unchecked.
- Franchise success often depends less on vision and more on execution, adaptability, and relationships.
- “Sleeping giant” strengths like Responsibility, Consistency, and Focus can be underrated business builders.
- Strengths evolve with life stage and business needs—muscles grow where you use them most.
- Building a business isn’t a solo act: complementary partners and team members fill the gaps.
- Emotional connection and relationship-building drive customer loyalty more than “big picture vision.”
Sound Bites
- “Resilience is everything—you’re going to fail in business, but Achiever and Competition help you get back up.”
- “Sometimes you’ve got to put the cart before the horse just to get the momentum going.”
- “If you want to run a franchise, you don’t need to ideate—you need to execute.”
- “Responsibility might be the most underrated strength in business—it’s the one that makes sure things actually get done.”
- “High Competition in marriage? Let’s just say we’ve burned ourselves out competing with each other.”
- “Entrepreneur and business owner aren’t always the same thing—and that’s okay.”
- “Franchising is perfect for executors: you don’t need to invent, you need to deliver.”
- “Muscles change over time—my influencing strengths grew as my business needed them to.”
- “People stay because of relationships. Just like in work, if you have a best friend at the gym, you’ll keep showing up.”
- “I want people to remember that they felt empowered, emboldened, and capable of excellence after working with me.”
Bill's Top 10 CliftonStrengths
1) Individualization
2) Developer
3) Activator
4) Woo
5) Restorative
6) Empathy
7) Harmony
8) Connectedness
9) Relator
10) Learner
Sarah's Top 10 CliftonStrengths
1) Positivity
2) Woo
3) Communication
4) Harmony
5) Activator
6) Developer
7) Input
8) Individualization
9) Responsibility
10) Arranger
Official Strengths On Fire Website: https://strengthsonfire.transistor.fm
GET MORE FROM BILL AND SARAH:
Bill's info:
https://billdippel.com/
https://www.linkedin.com/in/williamdippel/
https://www.instagram.com/billdippelcoach/
Sarah's info:
https://www.wearecollinsco.com/
https://www.linkedin.com/in/sarahcoachcollins/
https://www.instagram.com/sarahcoachcollins/
Bill's info:
https://billdippel.com/
https://www.linkedin.com/in/williamdippel/
https://www.instagram.com/billdippelcoach/
Sarah's info:
https://www.wearecollinsco.com/
https://www.linkedin.com/in/sarahcoachcollins/
https://www.instagram.com/sarahcoachcollins/
Creators and Guests
Host
Bill Dippel
Bill Dippel is a certified, professional Strengths coach with a 35-year career in nonprofits and higher education. His passion is working with organizations, teams, and individuals to ensure they are performing and communicating at the highest levels. As president of Bill Dippel Strengths Coaching, he travels frequently for large events and public speaking, as well as working with whole companies through their management teams.
Host
Sarah Collins
Sarah Collins is a certified CliftonStrengths coach and founder of Collins Collective, with over 12 years of experience in strengths-based coaching and leadership development. Her passion lies in empowering businesses, teams, and individuals to communicate and perform at their best by focusing on what they do well. As the leader of Collins Collective, Sarah combines engaging workshops, high-impact keynotes, and in-depth coaching to foster growth and connection. Based in Nebraska, she partners with businesses to drive meaningful change and create high-performing teams.
