Strengths On Fire

What is it with dragons, Sarah and our incredible guest Lisa Cummings.  Lisa also backs Sarah up regarding eating cold Bratwurst, the debate continues.  More importantly, learn how the book "First, Break All The Rules" got Lisa started on being an influential, talented and successful Strengths Coach.  What fuels Lisa's "decoder ring" of Strengths and how did the first company Pinch Yourself Careers get traction and help all of us that follow Lisa.  Which Strengths coach on today's episode recorded an album........

These questions and so many more are handled in this episode, jump on in, the bratwurst should be warm.

To contact Lisa:
https://leadthroughstrengths.com/

In this engaging podcast episode, hosts Bill Dippel and Sarah Collins welcome Lisa Cummings, a strengths coach with a rich background in sales and corporate training. The conversation flows from light-hearted banter about fictional pets to deeper discussions about Lisa's journey into strengths coaching, her transition from corporate life to entrepreneurship, and the evolution of her business. Lisa shares valuable insights on the importance of sales and marketing skills for coaches, the challenges she faced, and the lessons learned along the way. The episode is filled with humor, personal anecdotes, and practical advice for aspiring coaches and entrepreneurs. In this engaging conversation, Lisa Cummings, Bill Dippel, and Sarah Collins delve into the themes of significance, individualization, and the dynamics of strengths in personal and professional contexts. They explore how significance drives individuals to create lasting impacts, the importance of individualization in connecting with others, and the interplay between woo and individualization in fostering genuine relationships. The discussion also touches on the challenges of maximizing strengths and the resources available for personal development and coaching.

Lisa's Top 10 CliftonStrengths
1) Strategic
2) Maximizer
3) Positivity
4) Individualization
5) Woo
6) Futuristic
7) Focus
8) Learner
9) Communication
10) Significance

Bill's Top 10 CliftonStrengths 

1) Individualization

2) Developer

3) Activator

4) Woo

5) Restorative

6) Empathy

7) Harmony

8) Connectedness

9) Relator

10) Learner

 

Sarah's Top 10 CliftonStrengths 

1) Positivity

2) Woo

3) Communication

4) Harmony

5) Activator

6) Developer

7) Input

8) Individualization

9) Responsibility

10) Arranger 

 

Official Strengths On Fire Website:  https://strengthsonfire.transistor.fm

 

 

GET MORE FROM BILL AND SARAH:
Bill's info:
https://billdippel.com/
https://www.linkedin.com/in/williamdippel/
https://www.instagram.com/billdippelcoach/

Sarah's info:
https://www.wearecollinsco.com/
https://www.linkedin.com/in/sarahcoachcollins/
https://www.instagram.com/sarahcoachcollins/

 

Transcript

Bill Dippel (00:02.328)
The always delightful Sarah Collins. How are you?

Sarah Collins (00:05.382)
I'm doing really splendid, Mr. Build-ible. How are you doing?

Bill Dippel (00:09.986)
You running right through it. fantastic. Having another great, great day, getting some podcasting in for some friends and fellow coaches. And I, again, I love it. Love doing it. Always, always enjoying it. No, it, it always is a good one for me. Right. And, the cat just ran through the podcast studio here, making some noises, getting a little crazy. So yeah. By the way, you asked, did you let the dog in, prior to show?

Sarah Collins (00:21.83)
It's never a bad day when we're on the mics, you know?

Sarah Collins (00:33.668)
Okay, we didn't hear it. We're good.

I did. That was like three hours ago. So yes, I did. Yeah. I let the dog in. He's, he's happy, but not in my office. So he can't be too distracting.

Bill Dippel (00:40.312)
I know, but I was worried. I just want, it's cold in there.

Bill Dippel (00:49.112)
Mm-hmm. No, that's good news. regarding pets offbeat question, you ready? good Lord. All right. If you could have a fictional creature as a pet, what would it be?

Sarah Collins (00:56.986)
I guess.

Sarah Collins (01:07.26)
my gosh. Well, for those of you who listened to this podcast, this will be no surprise. It would be a dragon. Of course.

Bill Dippel (01:13.604)
That is correct. A couple of weeks ago, Dragon came up. Yes, interesting.

Sarah Collins (01:21.688)
Yes, that is right. I mean, if I can have if anyone out there is a fourth wing reader, okay, onyx storm is coming out in a few weeks. So it'll be out by the time you're listening to this podcast. I'll I'll know everything by that point in time. Yeah, like, yes, I want a dragon that I'm telepathically connected to. Hello. my gosh. And if there could be a shadow daddy also involved in the mix, like, who am I to say no? Who am I to say no?

Bill Dippel (01:49.057)
Hahaha

Well, it ties in brilliantly with that other episode you just mentioned. Congratulations. Well done. Yeah.

Sarah Collins (01:58.438)
Yeah, yeah. What about you? What kind of animal would you have?

Bill Dippel (02:01.572)
well, I, you know, dragon would be cool. I, I, I can't, I'm not going to steal yours. I think a dragon would be until it got, it's like, it's like trying to raise a shark. it's so cool when it's in the aquarium. And then it turns out it's a great white. You're like, what am going to do now? So, I would tell you, I, I'm not a big fantasy reader, fantasy guy. Don't watch a lot of fantasy shows. I,

Sarah Collins (02:05.478)
I'm gonna try going with the club.

Sarah Collins (02:20.325)
Yeah.

Bill Dippel (02:30.936)
If I'm thinking about it, I would tell you that I always found it really cool in the Harry Potter books that they had a spirit animal almost with them. And I thought the owl was super cool. I know it's not a fantasy creature. They exist, but the fact that the owl would go get things and do things and it was kind of a confidant and could write. I'm fascinated by raptors and birds of prey and owls in particular. think they're just very, very cool when you see them out.

Sarah Collins (02:39.324)
yeah, Mm-hmm.

Sarah Collins (02:47.972)
Yeah

Bill Dippel (02:59.896)
I had one in a tree back here. took, I don't know, 200 photos of it cause it was in the middle of the day and it was just sitting in the tree staring at everything happening. And I thought I was fascinated. And the only way I saw it was, we had crows that were buzzing the tree going, out of here. We don't want you here. And I was like, what is going on out there? And, this just beautiful white owl, bright yellow eyes, sitting out there. I thought, I guess for me, the fantasy end of it wouldn't be the creature. It's more what the creature does, which is,

Sarah Collins (03:08.41)
Mm-hmm.

Sarah Collins (03:14.374)
Yeah.

Bill Dippel (03:29.972)
be part of group, confidant, depend on things. I think that would be pretty cool, right, if I could do that.

Sarah Collins (03:31.248)
Yeah.

Sarah Collins (03:36.1)
Yeah, that reminds me of the Golden Compass. Have you ever read the book or seen the movie?

Bill Dippel (03:40.804)
I've seen parts of the movie. I'm not a, I think, yeah. Right.

Sarah Collins (03:43.716)
or might be, is there a movie or show? I can't remember. But they have like animal companions that are like attached to them that they cannot be separated from.

Bill Dippel (03:52.734)
Right. They also had the polar bear that helps. mean, I saw parts of that show. It was a show. was a multi multi-series show. I believe it. Yeah.

Sarah Collins (03:57.094)
Mm-hmm.

I really recommend the books, just, you know, as do most movie or show adaptations, the books are better. Just gonna die on that hill.

Bill Dippel (04:07.268)
Mixed tone. You've brought it up before. I like it. So.

Sarah Collins (04:11.556)
Yeah, unless it's the idea of you, that movie is on prime. That movie is better than the book. Just, you know, if you would like to talk more about that, please DM me on Instagram and we can get into it. I will debate you on it.

Bill Dippel (04:22.572)
Okay. Well, the debate, if we're having a debate, because I brought this up earlier on a pre show with you and I, I watched the holiday because you had brought it up. Right. And I, it's not a movie I have ever seen. I have, I have, I have no disrespect for Jack Black. He cannot be a romantic lead. I'm sorry. I just can't, I cannot get behind it. I just, Jack, Jack, if you disagree, give us a, give it, or yeah.

Sarah Collins (04:31.641)
Right.

Sarah Collins (04:36.731)
Mm-hmm.

Sarah Collins (04:43.334)
Mmm, big words, big words.

Listen, the thing is the holiday is the perfect holiday movie. Okay? So just leave it alone. And this is not a fight you want to get into. You don't want people to come after you. Have you ever been on the internet bill? Like the people are scary. You can't say such divisive things. You're lucky we're not more popular because Reddit would eat you alive.

Bill Dippel (04:54.456)
Hmm

Bill Dippel (04:59.33)
Alright. Alright. I know. It could be.

He's amazing in so many ways, but I just could, I don't know. just.

Bill Dippel (05:15.264)
when we get super popular, it's going to come back to haunt me is what's going to happen. I watch love actually. Right. I watch love actually when it comes around to the to the holiday movie time, which I like another good one that I would say is for me a perfect holiday movie. And let's talk about our guest today. Let's see if there's a perfect holiday movie in her world. Or also, I would say it was a fantasy to have her on with us. This is a

Sarah Collins (05:18.646)
It will, yeah. No one is canceling me for my tweets.

Sarah Collins (05:26.414)
Yeah, a classic.

Sarah Collins (05:32.56)
There you go.

Sarah Collins (05:43.75)
It was, and we are so delighted to have like main character energy here with Lisa Cummings of Lead Through Strengths. She is just a, I don't know, like a technology genius, a systems pro, charismatic, engaging, so depth of knowledge, engaging. I already said the word engaging. How many like...

Bill Dippel (05:45.153)
Right?

Sarah Collins (06:10.116)
Amazing words can I use to describe Lisa Cummings and we are just so thrilled and tickled that we get the genius of her today on our podcast even though she has her own podcast that it Everyone here is probably heard because it is so good and so popular. So Lisa welcome to strengths on fire

Lisa Cummings (06:28.518)
Wow, it's like light it up. Thank you. What a what an intro. And now I have to confess that all of the things you said, they're just they're from my dragon and

Bill Dippel (06:40.131)
No.

Lisa Cummings (06:40.756)
The dragon is here with me in the show. You can't see the dragon on camera, of course, but that's the secret.

Sarah Collins (06:42.598)
Mmm.

Bill Dippel (06:42.872)
No.

Sarah Collins (06:45.944)
Yeah, no, of course. Well, I'm delighted to know that.

Bill Dippel (06:47.402)
we have a running, we have a running cold brat joke on this and Lisa confirmed via email to us. is squarely in Sarah's camp on that as well. So I'm just going to bow out of this one. I'm going to hang tight. You guys, you know, have a great show.

Sarah Collins (07:00.388)
Yum.

You know, Bill Lisa was able to confirm it is the availability and the protein quality of the cold brat. And I have never felt more seen in a moment for someone to recognize that. Like my snack of choice is not cold brat. It is of necessity. Okay. I'm a busy lady. I got a lot going on. I needed that cold brat in that moment to sustain me so I could give my all to the audience. I am nothing if not a dedicated performer. Right?

Lisa Cummings (07:29.888)
It's generous. It's generosity to eat a cold brot.

Sarah Collins (07:33.446)
And then the people who have the audacity to come on here and criticize my cold brat as if I had a better choice. Come on, people. I'm just doing my best.

Lisa Cummings (07:39.423)
Don't add her.

Bill Dippel (07:45.38)
Lisa, see what you've done. You've divided the hosts. Once again, I don't want to argue the cold brot. I want to hear from Lisa, but man, I love it. It's not that I need it. It's the one thing I have laying around that will fit the bill. So, all right. I'm going to pass on that. Lisa.

Sarah Collins (07:46.03)
You

Sarah Collins (08:01.51)
Mm-hmm.

Lisa Cummings (08:03.453)
fit the bill, did you hear that pun?

Sarah Collins (08:06.342)
Boom! That's a podcast pro, my friends.

Bill Dippel (08:06.86)
Nothing, Nobody just saying fit right in. Lisa, welcome to the show. Thank you so much for taking out the time coming in. we've worked together with you, for, I mean, we've known each other for years. You and I actually flew into an Omaha event together from Denver, last year, I believe. Is that right?

Sarah Collins (08:11.526)
EEEEH

Lisa Cummings (08:30.857)
How fun was that? Yes.

Bill Dippel (08:32.256)
I know I still have the I have a photo of like six coaches all in two rows on the seats sitting together and laughing.

Sarah Collins (08:37.664)
You guys my FOMO! FOMO! I'm having past context FOMO!

Lisa Cummings (08:38.078)
Yes and I and it was accidental. Yeah because it was southwest so we could sit at the time. I'm assuming they're still doing that for the moment but we could sit wherever we wanted. I was in similar to a cold brot moment. I was dying of hunger and I stopped to get an acai bowl right before and I'm stuffing my face and some stranger says my name. It wasn't a stranger but I was like my gosh someone knows me. didn't I was like I wasn't to the destination so I wasn't at the point where I was thinking I would see people I would know.

Bill Dippel (08:49.315)
Yeah.

Lisa Cummings (09:08.604)
And here I am shoveling like, look, bunch of strikes people. And then we sat next to each other. That flight took two minutes. It went so fast.

Bill Dippel (09:17.988)
We laughed so hard for that entire flight. I remember we were all standing in line and I'm like, my God, strengths coaches unite. There was, you know, like five in a row and you and I were standing and it was just, it was great. we're all like, well, we need to get together now. So, and somebody in the front row and your row took a, held up a camera and took a photo of everyone. And it's just so funny to see it. We're all laughing.

Lisa Cummings (09:39.4)
Yeah, I think Lisa took the photo, other Lisa, and then we met Catherine, a new strength coach. It was great. It was so much fun.

Bill Dippel (09:47.916)
Yeah. Yeah. Yeah. Yeah.

Sarah Collins (09:48.74)
Wow. When we come together, I just love it. I mean, I'm jealous. The best thing for me this year is that we are doing the Learn, Share, Connect event in Denver. So I actually have to go someplace because when it's in Omaha, I just drive there. So I miss out. My woo just starts to die a little because I'm like, everyone's just like hanging out before and after and going to karaoke. And I live so close. I just come home. It's so sad.

And this year, your girl's getting on an airplane, catch me on a Southwest flight, sit next to me, make my flight go fast, and then catch me at the karaoke friends. Whoop whoop, whoop whoop.

Bill Dippel (10:19.876)
Hmm.

Bill Dippel (10:24.056)
I can't believe she mentioned karaoke twice because Lisa's already holding our feet to the fire on a promise we made earlier.

Sarah Collins (10:31.299)
I know.

Lisa Cummings (10:32.25)
I know, because let me tell you, Bill said he was going to do a rap song that night when I hosted karaoke. And I was like, come on, help me out here. I might be hosting karaoke and I might even be a singer, technically speaking. I've sung before. I've even been record, have a recorded album out there. However, karaoke, that was my second time ever. And I was super, super scared. So I was trying to get everybody to commit like, come on.

Sarah Collins (10:54.459)
What?

Lisa Cummings (11:01.359)
sing with me and he's like rap song and then he sat in the back he did come and give support so i have to commend that but did not do the rap song didn't follow

Sarah Collins (11:10.999)
Wow.

Bill Dippel (11:11.844)
I would tell you that the rap song I was thinking of doing needs two people. And I will tell you getting my wife to do a duet, think would be very, very difficult. Plus we had another event coming up. So you notice we were there for a while and then we kind of skirted away. So I let you down. There is no excuses. Yeah, no, no, I let you down. It was completely my fault. So yeah.

Lisa Cummings (11:23.806)
Okay.

Sarah Collins (11:33.444)
I hear a lot of excuses. I hear a lot of excuses, actually.

Lisa Cummings (11:35.284)
Yeah, yeah. I mean, yeah. Jessica Cowan, me, we'll be your Missy Elliott to your ludicrous, you know, we're there, we're ready.

Sarah Collins (11:41.094)
What we need to know is you, there you go.

Bill Dippel (11:46.788)
Perfect. Perfect.

Sarah Collins (11:48.794)
And here's the truth. Lisa has a recorded album. What? Clearly a great voice. Bill, we can't go a day without someone how great says how great your voice is. No one. People literally say the opposite to me. They're like, wow, a podcast. It's interesting. I do not have a good singing voice, but I will get up there. Okay. I will show everyone this terrible voice to embolden people to have fun and to bring the energy. So Bill, you no excuses this year.

Bill Dippel (12:16.886)
I've said this before. We, we get on together for a while before each of these podcasts. Sarah's voice is fantastic. It's really good. And she, she, and I think the reason is she sells it. It's committed, right? She will, she is all in when she sings and that makes it actually really alluring. So I, I'm going to write Lisa. That's what it takes. Right.

Lisa Cummings (12:32.255)
Mm.

Lisa Cummings (12:36.85)
Yes. Yes. Yes. At that karaoke event, Leo, he gave it everything. And he said it's because he's Filipino, because that's just how they karaoke. However, that heart and soul wasn't... There were a bunch of people with the heart and soul. Mary... I mean, I just... We could go on. I could list 12 people now, but there was so much heart in that room. I was so... I just kept recording and smiling. It would hurt. I was like...

Sarah Collins (12:40.422)
You

Sarah Collins (12:47.334)
Mmm.

Lisa Cummings (13:05.937)
Smiles were so great because people had so much fun and it really doesn't matter if you're good or not but if you own it, it's everything in karaoke. Maybe that's why I was scared because I'm up there, I'm like, I'm nervous, I'm not owning it, I'm not performing, I'm just like, really focused. So that's it, you just have to let go and own it. Thank you for the lesson, Sarah. That's it, it's the magic.

Sarah Collins (13:13.574)
Mm-hmm.

Sarah Collins (13:24.666)
Yeah, you're welcome. There we go. We've all, we've, haven't even like gotten into your story yet and we're already getting lessons here. That's what happens with Lisa.

Bill Dippel (13:26.329)
Not over again.

Bill Dippel (13:32.1)
And we know, we already know more. Well, let's get you into your story, Lisa. So we are really curious. Let our fans know, our arsonist know your top 10, if you would, and back that up with your trajectory. How did you get where you are? What brought you here? What might be the dominant theme and kind of how you got to where you are? Anything really crazy in your backstory that we need to know along the lines of recording?

Lisa Cummings (13:58.496)
Mm.

Bill Dippel (14:01.91)
studio album. yeah, any you know, hit us top 10. How did you get here?

Lisa Cummings (14:06.898)
Okay, top five, strategic, maximizer, positivity, individualization, woo. The rest, I might be out of order. Let's see if I can get them. Learner, focus, activator, communication, significance. Did I miss one? Future, yeah, I love that one. That one's important, yeah. I can't count, I got to nine. It jumped the shark. What about me, what about me? Let's go.

Bill Dippel (14:21.998)
close. You actually left futuristic out. That's okay. That's all right. huh. And,

Sarah Collins (14:27.768)
one. Your activator snuck in there. Big surprise. Your activator was like, me? I would like to be in there.

Bill Dippel (14:32.004)
Activator. Well, activator is like, I'm in. Yeah, yeah, completely. Get futuristic, go away. We don't need you right now. We need me right here, right now. Activate. Activate. So, perfect. And how did you get here? What was that article like?

Sarah Collins (14:39.75)
We're going now! Now!

Lisa Cummings (14:48.2)
Arc was 1999, read First Break All the Rules. I was a brand new manager. I wanted to know how to be one. I loved that book. I loved this title. I loved Marcus Buckingham. I loved the book. I did Strengths Finder is what it was called at the time. And I had a learning and development background. And so I just made up my own workshop naturally for my team after I read it, wanted the team to do it. And it absolutely changed everything. I could just...

suddenly see what I was overlooking in people, how I was wishing they would be like me, but I hadn't realized that before, finding just all kinds of things to leverage. We all understood each other better. I thought of it like a human instruction manual decoder ring kind of thing. I thought it was the coolest tool. So I kept on using it in my corporate roles. So that was the start and intro. And then in 2015 or 14, when I was leaving,

and getting ready for the next thing and starting a business. kept asking, what am I not going to get sick of? Because I do have a lot of talent themes that like variety and I can get bored easily. And I thought, I'm not going to get sick of strengths because it's how I think and how I am. It's just makes so much sense. and it's true. I've never become sick of it. So I started my own practice then. So 10 years in have been working with.

Sarah Collins (16:14.97)
Congratulations!

Bill Dippel (16:16.012)
Congrats, 10 years, that's a mark right there. Yeah, yeah.

Lisa Cummings (16:16.197)
Yeah, thank you. Yeah, right? I should have had an anniversary party.

Bill Dippel (16:23.012)
well, and we're here. We, well, we keep talking about having a strengths after dark podcast with wine and maybe looser chit chat. So I'm thinking that's your, let's put that together as, as your anniversary show slash, celebration.

Sarah Collins (16:23.558)
Still can, still can. 11 years is worth celebrating.

Lisa Cummings (16:25.307)
It's a year late, I mean.

Lisa Cummings (16:38.463)
Mmm.

Sarah Collins (16:45.561)
Lisa Cummings (16:46.911)
Yeah, I'm feeling fourth-wing vibes coming on after dark.

Sarah Collins (16:51.0)
Ooh, I love it!

Bill Dippel (16:51.812)
no, no, I'm out. I'm gonna go again.

Lisa Cummings (16:55.348)
I know, I read it too. What are you gonna say? What are you gonna do?

Sarah Collins (16:57.426)
my gosh, I love that about you. Look at that. Okay, off mic, we're gonna talk deeper theories. yeah, me too. I think it's shipping. I saw the order had gone through. Sorry. Sorry everybody.

Lisa Cummings (17:02.525)
Okay, I did pre-buy the book.

Bill Dippel (17:12.612)
I'm just gonna mute my mic and take a sip and relax. guys, know, fourth wing, again, I don't know it. I am not, clearly not. was, so, so.

Sarah Collins (17:21.966)
Yeah, it's alright. It wasn't written for you.

Sarah Collins (17:27.398)
Okay, Lisa, let's go back on track. You started your business in 2014. Tell us about the evolution of the business. what did it, I'm assuming it's evolved in the 10 years. What did it start as and where has it gone since?

Bill Dippel (17:30.628)
Come back.

Lisa Cummings (17:40.317)
Yeah.

Lisa Cummings (17:44.894)
This is here, you're gonna catch a little known fact. I most people have never heard this little bit about me. Yeah, I started the business and called it Pinch Yourself Careers. I thought I could help people come up with a career that was so cool, they'd have to pinch themselves. Okay, so I, and I had the cutest logo, it was a.

Bill Dippel (17:49.956)
Yes. Yes.

Sarah Collins (18:04.476)
my gosh, that's so cute!

Lisa Cummings (18:09.84)
that was like in the shape of a mohawk, if you kind of think of it like this. I was so proud of it and thought it was so clever. I started a podcast doing all of these career Q and A and everyone asked me questions nonstop about what to write on their resume. It was kind of like, it became a resume writing Q and A thing. And I was like, that's not quite what I wanted this to be. That's not really what I.

And I sure could. And it felt like, it felt very B2C, business to consumer instead of B2B, which is where I thought my strength would be and my natural network had already developed and I had intended to have corporate clients. So I just did the pivot at some point. I changed the name. I did lead through strengths and

Sarah Collins (18:40.976)
Feel like I could get bored of this.

Sarah Collins (18:51.098)
Mm-hmm.

Bill Dippel (18:51.14)
Yep.

Lisa Cummings (19:08.884)
focused on corporate workshops. So the vast majority of the 10 years has been workshops, usually team building workshops or summits, like when it's the annual sales summit or it's the all hands and we want to roll this out in a big way. And I love, think for strategic and activator, just the idea of something, make a quick decision, do the thing, be the spark and then give them tools to be able to run with it on their own. It was really fun for me having

Sarah Collins (19:38.374)
Mm-hmm.

Lisa Cummings (19:38.624)
the ongoing deliverables and consulting vibe wasn't what I wanted. So I made it that. So I did a lot of speaking and training in that capacity for mostly this Fortune 500, like giant company. was my main set of customers. And then last year, the new twist is last year, kind of on a whim, I...

Sarah Collins (19:54.244)
Mm-hmm.

Lisa Cummings (20:05.299)
delivered a talk to coaches and I had been.

I had just been feeling a little bit sad about how often coaches come into our community and then they're like, I don't know how to find a customer. I don't like sales. I don't know what to do. I love the work, but I don't know how to do this as a business. So I delivered this talk and created this membership subscription to support coaches as I'm thinking of my chapter three, kind of like the end phase of my career.

Wouldn't it be sad if all the stuff I created over 10 years, all the decks, all the tools, all the operations, all the knowledge, all the selling and marketing comfort, because I'm really comfortable and solid in sales and marketing, but I find it something coaches dislike. What if I could just give that to coaches and,

Sarah Collins (20:54.469)
Mm-hmm.

Lisa Cummings (20:59.87)
and create a space where that becomes part of their ongoing practice doing evergreen and nurture marketing so it feels comfortable and bite-sized instead of so onerous and ick factor for people. So that was a surprising twist and that's kind of like the new exciting part of what I'm doing that's really keeping my spark going. It's super fun.

Sarah Collins (21:21.274)
Yeah.

Bill Dippel (21:22.092)
It is, it is super fun. will, I am part of your coaching clan, fangirl, tribe, right? I get to log in and right. And I, I will tell you that what you offer coaches and how you put it out is amazing. I have, I use many of the same tools you do. You and I talk about that when we get on together with a group and, and, and your format is brilliant because it allows us to compare.

Lisa Cummings (21:30.591)
Pushing clan fan.

Bill Dippel (21:50.68)
Canva or know decking or power pointing or hot and what really works and how do they work? And I have never in my life seen somebody that had so many possible drip campaigns already written in my life and Was like here take them if you want to encourage a drip campaign and this this sec this section is all about Strengths this these are strengths based this section is less so if you want to kind of veer and

do some other stuff. This one doesn't even mention strengths, but they can work that your organizational tool and your ability to distribute it and be incredibly, heartfeltly giving of what those tools are is, is amazing Lisa. So thank you for.

Lisa Cummings (22:37.951)
Thank you!

Sarah Collins (22:38.886)
And I would love to dig into your strengths on because you're absolutely right. You will one, it's clear you have a talent with audiences, with, you know, the clients, the companies to be able to go in and talk to a big group, right? You, you know, the strengths, know how to communicate about the strengths. I would say a lot of coaches. That's why we get here is because we're good at that.

But then yeah, it's all of that other stuff. The systems, the process, the procedures, the sales, the marketing, that's what leaves a lot of people in the dust because we're like, that's not my skill set. Well, clearly here you have that skill set too. So talk to us about the strengths you have and how you're able to show up in both arenas and be really strong.

Lisa Cummings (23:21.31)
Hmm. Thank you. That's kind of you to say that. I mean, first of all, some skills, right? So separate from strengths. I started my career in sales. I did the hard stuff. I went out and cold called before we had email as a regular thing in businesses. So I had to walk around to business centers and knock on people's doors. There's nothing tougher than like people running you out or

try, you want to work your woo, it's like, okay, how can I walk in and not get yelled at or shooed away? How can I be approachable and genuine? If I have something to share, that was such a challenge to develop woo with that role. And also things like it would test positivity in that role in outside sales. I would get so worn down if people were like,

Yes, you're a sucky solicitor. Get the hell out of here. I would go. There was a mall kind of close by where I worked and there was a Franklin Covey store and I would go in there. I would be listening to inspirational tapes like Jim Rohn and Zig Ziglar and all the people on tapes. was tape era. Later, it turned into CD era. Always in the car, always getting like getting rid of the stank and thinking all the things that they would help me with.

Sarah Collins (24:43.759)
Mm-hmm.

Lisa Cummings (24:46.199)
just fortitude emotionally. And then I would go to the Franklin Covey store and kind of reload like a Mario carry character to kind of like getting my energy back, shaking off the negative. So that I felt like that experience was so important because it made me learn so much about sales, everything from the smirmy techniques, like here's the commando technique. Like I went to so much sales training and I learned all this stuff that was just dumb. And I learned the things that

Sarah Collins (25:12.986)
Huh?

Lisa Cummings (25:15.482)
would work and how being genuine and focusing on fit and being of service could actually be the same thing as selling. And if you didn't sell that just meant you're not going to good fit and that's fine. You just go to the next person. So that was the sales part to get started. And then even though most of my career was learning and development, it was always attached with something marketing related. I might have been attached to a corporate department.

Sarah Collins (25:28.08)
Mm-hmm.

Lisa Cummings (25:45.021)
so that I'm training marketers on a brand relaunch. Or when I was a VP in corporate, I owned learning products and my big, big project responsibility was sales enablement so that I was in charge of making sure they knew how to sell a learning product, could talk about it, had the selling tools. So I was always either in marketing and sales or attached to them. So all of this just felt natural.

for me, and they just feel like tools and just part of, like when I was doing my MBA many years ago, you learn about sales and marketing from an academic kind of perspective. Like we're gonna learn about four Ps or five Ps. You're gonna learn about the awareness, desire, interest, action. You're gonna learn about funnels that kind of old way. And then today you just layer on new technology that can.

support it and then I'd add my creativity to that to say, hey, what can we with maximizer, what can we automate? What can we do once so that we can touch it one time and cover 20,000 people and automagically it's doing the work for you. Those are the kind of ways that I layered my strengths on top of what already kind of felt like the academic knowledge and skill part.

Sarah Collins (27:07.334)
It's so fascinating to hear and I love how you're pulling in those previous experiences, the good and the hard, right? And thinking about that to think about how you get to do this business today because talk to us about when you transition from a corporate role to being an entrepreneur, was it seamless and easy? Was it, was there like some rough patches? Like how did that go for you?

Lisa Cummings (27:34.707)
The roughest patch, you want to talk about our dumpster fire concept that you have, right?

Bill Dippel (27:39.012)
dumpster fire segment right now. Q, go. Yeah, let's hear it.

Sarah Collins (27:40.794)
Get in there, yeah, yeah, yeah.

Lisa Cummings (27:44.521)
Dumpster fire segment. Yes. I was in this role. I did not leave for this. OK, no, wait. This was the first time I tried. I went out on my own once before. And I was like an admirer. So my husband had gone out on his own. And I had never had the thought. I didn't grow up in an entrepreneurial family, just like you, Sarah. It was like Midwestern.

Sarah Collins (27:59.686)
Mm-hmm.

Sarah Collins (28:13.638)
Mm-hmm.

Lisa Cummings (28:13.982)
vibes. You go, you work hard, work hard is the virtue, that's it. So I didn't grow up thinking about entrepreneurship. And I was in this role and I was having heart palpitations on Sunday nights. And there was this moment, I'm on the couch with my husband and I did some sort of like a catch breath sort of thing and he's like, what was that? And I'm like, Sunday night heart palpitations and he...

Sarah Collins (28:43.984)
normal.

Lisa Cummings (28:44.415)
He's like...

Bill Dippel (28:46.276)
Have you not noticed these before? Yeah, love it.

Lisa Cummings (28:48.945)
No, but he's like, that's not okay. That's not good. What is the deal? He's like, if this is what is happening to you, you've got to quit. You can't do that job. Just leave. Yes. And meanwhile, I'm like, no, you can't just, what do you mean? Like tomorrow? You can't just go quit. You need a plan. Like if it were me, I'm super planner.

Sarah Collins (28:59.652)
Yeah, this is literally killing you!

Lisa Cummings (29:14.738)
I would have road mapped this out for two years. I would have had a side hustle. I would have had the acceleration lane where I was getting clients, where I had a funnel, where I had my evergreen going. I mean, I would have done it totally differently. And we stayed up all night that night, not all night. It was one of those like 2 AM doing this exercise, which was kind of like, all right, what is the worst that could happen? What if I made zero revenue?

for a year. What if, what if this, what if I lost all of this? What if we had just bought our 30 acres and our like all the dreams had just come into fruition. I'm like, I'm going to make us lose our house if I do that. There's no way. and then we went through all of that. Like, what if, what if we did then what? And then came to worst case scenario, we would go live in a state park as camp hosts in the RV and it would be lovely and beautiful and in nature. it would be

Sarah Collins (29:43.366)
Mm-hmm.

Sarah Collins (30:00.976)
Mm-hmm.

Lisa Cummings (30:11.465)
Totally fine.

And then I was okay to go in and resign the next day and then put in the notice. But I was so chicken because it is absolutely not the way I would draw it up.

Sarah Collins (30:25.904)
Well, yeah, strategic futuristic learner over here. It makes sense that you would want the plan. Right.

Lisa Cummings (30:30.429)
And my focus, it's such a planner, yeah.

Bill Dippel (30:31.978)
yeah. Plan it, plan it, get it moving. Can we, can we focus in on another little component here that I love in yours? Cause we don't talk about it a lot. And I think as strengths coaches, we don't always hit on this because we don't see it as frequently as we see some others. Your significance, which is number 10 for you. I hear it popping up and, and how it, how you were aimed at, you know, I, I, bought the 30 acres. We hit the dream.

Sarah Collins (30:34.886)
Hmm.

Lisa Cummings (30:39.602)
Hmm.

Hmm.

Bill Dippel (31:01.006)
But significantly we did what we needed. We need to keep, we need a significant supercharging maximizer a bit there and, stepping into that. And then going through an entire exercise on, well, hold on. can, from a significance point of view, life will still be absolutely fantastic when we move on. Do you find significance plays that way for you or, or am I reading that?

Lisa Cummings (31:28.948)
Yeah, I think that's a really good read and you two could probably tell me as much about my significance as I could. It is I always think of Tyanne Osborne as the significance gal who can explain it with her description. Like I want to be awesome and I want you to be awesome. I love that simplistic way that she describes it. And I do I do confuse it often because I can't tell the difference between strategic or significance and maximizer.

Bill Dippel (31:40.131)
Yes.

Lisa Cummings (31:57.521)
which one has high standards and is driving the high standard. Like I want it to be great. Significance for sure. I could see it in, I want my life to be for something. It would be a real waste of any human potential to just like come here, show up for nine to five, not feel like I ripple affected anything in the world and then die. mean that I want something.

to feel like there's an effect that is lasting and that's solid. And I wanna feel proud of how that like I didn't fritter away my potential. So I think that would represent it.

Sarah Collins (32:29.85)
Yeah.

Sarah Collins (32:39.046)
Well, I think, I think I hear your significance come out when you're telling your story and you're talking about you've done, you've created all of these great drip campaigns and all of these things. And then you get to this like third part of it and you're like, okay, is it all just going to disappear? No, I don't want that. I want to help these coaches. see coaches out there struggling and I am good at that. Why don't I create something for them?

So this can all live on and they can take this thing that I love so much and they can continue to grow their businesses. And then when I'm done with my career here, they are running with it. To me, that is so much significance influencing that thought process of like leaving that legacy behind and giving. Cause I think there's a lot of people out there who would do what you do and they would do it from a good place, but they wouldn't want to share it.

You know, at the end of the day, they'd be like, this worked for me. It was great. I cracked the code. Honestly, everyone else can figure it out on their own, but I feel like it's your significance that says, I got to give this out. I got to share it. It's got to live beyond me.

Lisa Cummings (33:46.079)
That's a great insight. Yeah, I think that represents significance well. wouldn't it, I mean, it would be a waste, wouldn't it? I mean, I wrote emails so slowly. That's the thing too. It feels so onerous when you're in it you're like, I need to create a marketing engine. It seems like so much. And there were times over the eight years that I was doing the podcast, I would do only one per month.

Bill Dippel (33:51.236)
Yeah.

Lisa Cummings (34:13.812)
And in that one per month, I would write a blog post from it and I would write, I would do the email, right? One email. Sometimes it was only one a month, but it added up to be two years worth of all of those different sequences that Bill is talking about or well more probably in total, it's probably getting close to three. But they're all there and like, why have somebody labor through that for five or seven or eight years or.

the thing where they're like I can't start the business because I need to write these for two months before I can ever consider starting. Why not just have them right there in front of you? That would be so nice.

Sarah Collins (34:52.805)
Yeah.

Bill Dippel (34:53.07)
Yeah. I, focusing in on another one of yours and something I keep hearing because I am part of your, your tribe that logs in and works with you. knowing that significance and Sarah, it's so brilliant on how you pointed out where that goes, how that might drive you to really make us better. The flip side of that for me is how often I will contact you and say, Hey, I

really need this. know that one thing you did, I can't get to it or something like that. And you're like, hold on, get, get on a phone with me. Here's call me privately. We'll that to me is your individualization on fire. You on top of the significance and the fueling of where you go, you give everyone so much breath and time and so much effort that you put forth that I just.

Lisa Cummings (35:34.719)
Mm.

Bill Dippel (35:48.3)
Again, we, the three of us on this call and many of our listeners have individualization high, but seeing it from someone else just fuels us, right? I know it fuels me and when we connect in that way, I just, I feel seen, heard, cherished, right? I needed this. And Lisa's like, absolutely let's do this. And I'm like, can I ask? Right? And I get scared. So I love to see that in you when you're, when you're providing.

Lisa Cummings (36:11.615)
you

Lisa Cummings (36:17.674)
That one has to be my favorite. think individualization is my favorite one because it's so cool to connect with a person that way. So yeah, I love it. I love receiving individualization. I love giving individualization, totally.

Sarah Collins (36:27.59)
Mm-hmm.

Sarah Collins (36:33.476)
I'm sort of having a little epiphany moment right now that I'm going to just share out loud because communication activator.

Bill Dippel (36:39.726)
This Sarah soapbox moment provided by, sorry.

Sarah Collins (36:41.658)
Yeah, yeah. Okay. I love looking at different like theme dynamics, right? How they work together. And on this podcast, we get a lot of woos and we get a lot of individualization and I'm, you know how woo can get a bad rap of being a little inauthentic or a little bit too, you know, car salesy. I feel like when we see, of course woo can do that. Although I see it actually less than people like assume it's happening.

But I also think that if you couple woo and individualization together, you get this like really genuine person, right? Like we all have this and I feel like, yes, I have woo and I love to be in those situations, but I also want to get the person. Like I don't, if I found out someone was having an inauthentic experience with me and I felt they thought I was just like out here like all for show.

that would kill me inside. think maybe it's that individualization that backs it up to say, no, no, no, no, like seriously, I want to know about you. I mean, I think about last night when I was at a big event with 250 people having interactions where one girl said, I got a new job and I think you know my boss. I'm like, I do. And then we let, you know, you get distracted. This morning I woke up, I'm like, her boss used to be in a band and I need to send her the link of the band so she can

harass him about it. You know, because that's like the woos they're like, hey, and then I'm like, I can't just leave that interaction without closing the loop, I've got more to give. And so it's interesting for me, I don't know the two of you, if you've explored this at all, how individualization can kind of personalize woo so it doesn't feel so shallow. Do see that?

Bill Dippel (38:26.649)
no, so much, so much on my end. Absolutely. I, I, well, individualization is number one for me. So when I say some supercharge others, the woo and individualization are so hand in hand. My friends will tell you, man, he knows all the little itty bitty details and we'll bring them up and we'll, we'll build on that. I, I live in the individualization woo developer world. I'd say those three are the big ones. I know.

Charlotte has a name for it that goes on. That's Wumander, right? She likes that Wumander component. I would say for me, it's in developer empathy, in developer. I'll just say in developers really my, yeah, in developer the. So, and yes, I think they do. They fuel it and they absolutely align in that way where I'm fortunate in that if I was too woo too much, I might.

Lisa Cummings (39:07.903)
in developing.

Bill Dippel (39:23.22)
overwash and I do sometimes I'm still overwash some things, but individualization will slow me down because I do need to customize it. That's how I noticed that playing out for me. And that's, I'm grateful for that because then I need a moment and I'm not that, I'm not that tidal wave of, of whatever information, love, caring, talking, coming out so hard. Lisa, how about for you, you have that individualization woo mix too. How's that play out for you?

Sarah Collins (39:25.35)
Mm-hmm.

Sarah Collins (39:32.112)
Mm-hmm.

Lisa Cummings (39:53.255)
Yeah, all the things you have both said resonate with me. It makes me wonder, tell me how this has come up for you. So when people will characterize Woo, they'll talk about the person who goes to the, let's say you're at the registration conference mixer before a conference, and the person who would be like, work in the room and talking to all the people. I could be, it would be easy enough, like if that were my goal or my job, I could go work a room.

but I am also the person who will talk to three people all night because individualization is like, ooh, I'm curious about this. And then we just totally get into each other. And then I forget that there's a room around. So I can easily welcome people into a group. I can easily be welcomed into a group. But also I find myself just with the few contacts after an event like that because I think my individualization just gets so interested in a person or two.

Sarah Collins (40:29.67)
Mm-hmm.

Bill Dippel (40:49.124)
So, so good that you say it that way because like you, I, and I've brought this up on a previous episode. I don't, I don't always want to throw myself into a mix of people. That joke we said early on about Denver, it took everything I had relationship wise to say, my God, a, a whole, a whole plane of strengths coaches going to Omaha, Nebraska. How strange is that thinking why I can't individualize this. Right. And.

Like you, there are times I don't want to work the room. I don't want to build in that. I may not want to get on a flight and talk strengths for four hours while we before we descend in. so individualizing that, sometimes I flip it to myself and I'm like, what do I need now? I have to be cognizant and think of it that way. Totally and absolutely agree with you as a high, woo. It's number four for me. I don't matter. In fact, I would say most of the time I just want to.

be under the radar, but, and there's that critical but for the woo for me. The minute you are expected to be on that, the minute that you meet the people that you need to meet and you talk to. Last night I was at an event with a friend of ours and I ran into four ex coworkers. I didn't want to work that room. I didn't want to walk through that restaurant bar and talk to people, but when I met the four, I'm all in. We are thick as thieves laughing at that's that.

Sarah Collins (42:14.426)
Mm-hmm.

Bill Dippel (42:17.24)
difference for me.

Sarah Collins (42:18.756)
Yeah. I just think it's so fascinating to explore these. And I sometimes get shocked that I'm still learning things because I do think I was on Brandon's, the Strengths Whisperer podcast talking about woo. And I was telling him a lot, like, I still get nervous when I go into a room, especially if I'm alone and I don't have a purpose. Like if I'm the facilitator or I'm there with a purpose, my woo a hundred percent is out. Like I'm the best, like,

Table greeter, welcome, do you need a name tag? Can I show you where the bathroom is? Like, I'm so good at that job. But, and maybe you guys notice this too, when I go to those big events, I don't come in like, hey everyone, Sarah's here, welcome to the show. I'm using that individualization because I'm like, I need these people to like me, which means I need to know them. So I'm going to be kind of under the radar until I have the comfortability of knowing who are you, what's your story, like, what do you like?

Bill Dippel (43:06.616)
Right?

Bill Dippel (43:13.636)
Hmm.

Sarah Collins (43:15.384)
It's really more getting that intuition fill and then being able to like slowly roll people into the dragons of it all, you know?

Bill Dippel (43:23.918)
Right. Absolutely. Well, I, I would also say, I'm curious how you two feel about this. part of the reason I think I was attracted to approaching you about doing this podcast, Sarah and Lisa on the, from the plain side, if you were to walk into that room or a room where we're socializing and you did that, I, Sarah is here. Lisa is here to solve. I, my woo actually spots it and goes, I want.

nothing to do with you, right? I do not want to deal with that, right? And it's not that my woo is, I can't compare. It's just, I recognize what it is. And I'm like, whereas with the two of you on this call and the vast majority of coaches and friends that I have, it's been more, I will come in, as you mentioned, Sarah, I'm, I don't walk in, I want to take my spot. I want to see where it goes, but then the drips of brilliance come out.

Sarah Collins (43:54.438)
Mm-hmm.

Sarah Collins (44:22.224)
Mm-hmm.

Bill Dippel (44:22.316)
Lisa, in particular, when you're on the call and we're all together and you're asking us to chip in more information and talk about what we do, and then you're summating it correctly and we're all talking about where it went and how it got there and you're making it relative to what you're showing us. Those drip moments of brilliance wrapped in some woo that make everyone feel warm. That's where my woo gets. want to grab that. That's where it is because

that big overblown show that so many people attach to Woo. Not only do I not want to do it, I get turned off by it. I don't want to see it. And sometimes it's somebody that I do need to know. So, you know, it has gotten in my way that way. So, Lisa, thoughts, what do you think?

Sarah Collins (45:05.446)
Mm-hmm.

Lisa Cummings (45:10.304)
Well, that all brings true. And I know for you, I would think it would be maybe the strongest of the strong because you lead through so many relationship talents. As you were describing it, I was thinking of a present and then the woo is like the ribbon and it there's a little embellishment on there. It's intriguing. It's something interesting. It makes it pretty, but it's still a present without it. And you wouldn't you wouldn't be the like.

the overblown one that makes it so obnoxious that the thing inside doesn't get its due. I love that.

Sarah Collins (45:45.126)
Yeah, that's a great analogy.

Bill Dippel (45:47.648)
That is really good. Yeah.

Lisa Cummings (45:49.407)
And you made me also think of, I don't think Tyanne shared this on your show. So tell me if it's a repeat story. But one time Tyanne and I were flying, I think it might have been a year that we went to Gallup's conference, like 2016, 2017, was a long time ago. And we sat on a plane next to a guy with these really colorful pants. you can imagine, imagine golf pants.

but they have a print on it. Let's just pick anything, dragons, and it's got dragons that are this big covering the pants. Yes, yes, okay. Since I can't remember what's on the pants, we're gonna make the pants what we want them to be. So we sit down and this guy's in our row and instantly, very first thing out of our mouth, tell me about those pants. And he was 100 % he had to be leading through Wu.

Sarah Collins (46:15.26)
huh.

Bill Dippel (46:22.596)
dragons and cold brats. Sure. Yeah, let's go. Sure. Yeah.

Sarah Collins (46:24.31)
Mm-hmm. Mm-hmm. I love those pants.

Lisa Cummings (46:44.34)
Tyann and I very quickly were like, he's got on woo pants. And what was beautiful about the way he did it is he sat there quietly. He didn't try to insert himself in our conversation because clearly we were over there giggling and being friends and he like, you he knew we already knew each other and there was nothing, there was nothing false about it. There was nothing pushy about it. He's just sitting over there minding his own business, but his pants were begging us to invite him into the conversation.

Sarah Collins (46:47.897)
Yeah.

Sarah Collins (46:56.464)
Mm-hmm.

Sarah Collins (47:13.646)
Interaction pants.

Lisa Cummings (47:15.273)
They were like that is so so we find out through the conversation he's in sales. And it's it's like it is a technique for him. He's like, I don't like breaking in. I don't like that feeling of that feels graspy and desperate that is like, hey, let me into the conversation. But he loves to be let into the conversation. And so he's like, people just invite me in because they're talking about my pants. It's the greatest thing. I don't ever have to have that awkward entrance. So.

Bill Dippel (47:16.098)
Ha ha ha ha ha.

Sarah Collins (47:33.498)
Mm-hmm. Yes.

Sarah Collins (47:41.83)
Mmm.

Lisa Cummings (47:45.403)
Ever since, I always see colorful pants and think of them as woo pants. And what I like, it would be great. You have to also want to talk because if you wore woo pants and you did not want someone to talk to you, that would be silly, right? So I thought that was really clever. Yeah, yeah.

Sarah Collins (47:49.274)
Yeah.

Sarah Collins (47:59.75)
Right, Sending mixed messages.

Bill Dippel (48:03.46)
Yeah, there's an entire company in the golf world. Uh, Sarah will now laugh because I, she knows I play golf multiple times a week. As a matter of fact, I had, uh, I had a tee time 15 minutes ago, but, uh, that's all right. I'd much rather do this and I'll join them for the back nine. It's okay. We're fine. Uh, there's a, a whole company designed around, uh, that it's called loud mouth golf. And so the name should, should.

Sarah Collins (48:11.822)
A lot. A lot.

Sarah Collins (48:23.406)
I don't feel bad for you.

Bill Dippel (48:33.156)
I guess give you the idea and every pattern and print they make is designed to get get some sort of comment and they are super loud super wild super crazy I think I own one or two of them for as that I've worn as a joke to certain events, you know

Lisa Cummings (48:52.809)
Can you wear them to the Connect Learn Chair?

Sarah Collins (48:55.516)
my gosh, you should bring them to Denver.

Bill Dippel (48:56.868)
Oh, I'm gonna have to see where they are. They are so abusive, I don't even know where. I'm gonna have to look them up. I probably can. I'll see what I can get. I think I chose a pair that were not as egregious, but still pretty bad. So the karaoke night will be the night if I have them. Yeah, yes, the loud mouth.

Sarah Collins (49:06.598)
Mmm?

Sarah Collins (49:11.852)
You could wear them to karaoke if nothing else. Karaoke Wu pants? Hello?

Lisa Cummings (49:19.359)
I see them.

Bill Dippel (49:21.612)
Our karaoke night is going to be so predestined. It's so like everything's set. I am ready. yeah.

Sarah Collins (49:27.718)
It's gonna be wrapped up in a woo package that is beautiful but not too outlandish. So when you open it up you're like, wow, I do have friends in low places.

Bill Dippel (49:33.252)
I'm rec-

Bill Dippel (49:38.228)
Well, what Sarah doesn't know is I'm going to record it and use it as the cold lead on that episode. So Sarah, come on out. Come on.

Sarah Collins (49:46.623)
god, I hate everything about it, but you give me literally just one glass of wine and I'll be like, I feel like I'm a woo pants kind of gal tonight.

Bill Dippel (49:55.102)
So good. So good.

Lisa Cummings (49:56.228)
the social media for this episode it's gonna be Bill like in his loudmouth pants.

Bill Dippel (50:02.114)
with a, yeah, yeah, let's play. Please invite me in. Don't make me come knock on the door. Let's just talk about my pants and my shorts. I'm trying remember. think it was shorts I got from the company. Anyway, just a great company. do a lot of stuff like that. Wouldn't that be great? Somebody listens and they're like, hey, let's send Bill a bunch of loud mouth stuff for the, that'd be awesome. I love it.

Sarah Collins (50:02.266)
Hey everybody.

Lisa Cummings (50:22.878)
Yes, they could sponsor you. You could also Harkin. could, I've got it. You can sing an ACDC song. So you can do Angus. Okay, good. Even though he was not the singer, but that's okay. You can wear the suit top, the tie and the shorts, the Lauderdale shorts.

Sarah Collins (50:23.491)
my God, I would love that.

Bill Dippel (50:30.004)
Well, you know, I will, because I love it. Yes.

Bill Dippel (50:38.51)
Uh-huh. Yeah. Lead guitarist crazy. And, and I love the way he comes in and just loves what he does. You got to admit if there's a woo band, right? if there's a committed Maximizer band, it's ACDC. I've been a fan forever. So, yeah, yeah. I love it. That would be good. And then come in and do friends in low places wearing the Angus young, committed. Yeah. I'm in and.

Lisa Cummings (50:46.257)
huh.

Sarah Collins (50:46.288)
Mm-hmm.

Sarah Collins (51:02.554)
be perfect.

Lisa Cummings (51:04.275)
I do feel like you could pull off that voice of Garth. No?

Bill Dippel (51:06.786)
No, don't, many can't, yeah.

Sarah Collins (51:09.68)
I will not be pulling off any voice, I will be giving a voice to it. So I apologize to everyone in advance. And if anyone is actually listening and is going to send Bill some merch, please summer Friday, I would like some lip gloss. What a wonderful lip gloss for this podcast that we have here. Everyone, if you go to the YouTube, you can see it. I really do. You know, this lip butter balm, I love this iced coffee flavor. So get up on that, my friends.

Bill Dippel (51:23.35)
Wow.

Bill Dippel (51:31.128)
Wow!

Lisa Cummings (51:36.959)
I love how she's doing the thing.

Sarah Collins (51:39.654)
The influencer. Huh.

Bill Dippel (51:40.388)
Is this how this works? We just get to ask for the things we want on our podcast?

Lisa Cummings (51:44.511)
Come on, Bill, show your lip balm. Come on, let's.

Sarah Collins (51:48.174)
Yeah, your lip balm. Where's your lip balm?

Bill Dippel (51:49.941)
mine. mine. Sorry. I'm karma. blistex. I'm a, I'm a blistex. Yeah. Good stuff. Right.

Lisa Cummings (51:51.647)
Should you be sponsored by Carmex? Is that it? Plus Dex. Okay.

Sarah Collins (51:54.278)
Yeah, blistex. Yeah, they keep our lips refreshed while we talk on the mics.

Bill Dippel (52:00.972)
Nice. Well, now that we've gotten completely silly, let's go to a silly question for you, Lisa. know we kind of covered our dumpster fire. You want to say anything else about when a, when a, when one of the strengths gets in your way and trips you up, anything specific on the dumpster fire you want to cover before I throw the, the ending silly question at you?

Lisa Cummings (52:25.468)
I think that mostly covers it. mean, my maximizer is my dumpster fire. It's the one that is the most overused. I want to maximize everything. I want to keep tweaking everything. I want to make it better, better, better, better. And it could be, it could be. And it can turn it can turn me into a workaholic. So I have I am constantly like, I want to work a three day work week. I figured it out. maximize, maximize, maximize. I want to work a three day work week. And then I go up and down, up and down that.

Bill Dippel (52:27.693)
Okay.

Bill Dippel (52:32.932)
Yep. Yep.

Sarah Collins (52:54.582)
Mm-hmm.

Bill Dippel (52:54.894)
Yeah. And the people around you, right. Also spot that maximizer. Like, no, no, no, we're doing that or gosh, just it's okay. Can we not maximize this one? Right. Yeah. Yeah. I get it. awesome. Well, thank you for the dumpster fireside. are you ready? You ready for the silly question? You're ready. All right. Your strengths are participating in a talent show. What is the act?

Lisa Cummings (53:16.607)
Let's do it.

Bill Dippel (53:24.044)
And how do your strengths wow the judges?

Lisa Cummings (53:27.665)
Okay.

Since I get to invent the talent show, we are strategically going to get a vacation out of it. So we're going to have to, yeah, mean, what strategic is number one.

Bill Dippel (53:36.823)
Yes, you do.

She just maximized the heck out of that. She went, where are we going on vacation? Do we know or?

Sarah Collins (53:44.88)
Damn, I love where you're going with this. Keep it up.

Lisa Cummings (53:47.153)
Okay, yes. So we're gonna go somewhere to the mountains. We can go to Idaho, we can go to Montana, Wyoming, okay, pick. Then we're gonna have an outdoor talent show so that we can be enjoying the weather in the summertime. And my act is going to be trapeze because we're making this up. We're not in a high school gym here. We can do whatever we want because we're making this up.

Bill Dippel (53:55.342)
Love it. Got it.

Sarah Collins (54:17.018)
Mm-hmm. Mm-hmm.

Bill Dippel (54:17.326)
Yes, yes.

Lisa Cummings (54:17.908)
And am maximizing the situation here. I have indeed flown a trapeze once. I went to a circ. No, no, it's before. No, no, like before. I would fly again. It would be so amazing. there was a series of classes for a while in Austin where you could fly. You could take trapeze classes.

Bill Dippel (54:20.673)
I it.

Sarah Collins (54:21.028)
You sure are.

Sarah Collins (54:26.763)
What? Was this when you were recording your album?

Bill Dippel (54:27.108)
Ooh.

I was going to say same, same weekend. mean, banner weekend there. So, all right. Okay.

Lisa Cummings (54:45.021)
And I had gone to a Cirque du Soleil show in Vegas and I was like, that's the career I missed out on. Whoa. But then I was old by the time I had done this. So it wouldn't be time for me to decide. So I came back and then I found this class. So I learned how to do the catch and everything. I mean, if you want a video for the show notes, I will send you my catching video. So that covers.

Bill Dippel (54:59.044)
Hello.

Lisa Cummings (55:12.615)
It's everything. like it's positivity. It's so fun watching someone fly, experiencing the flying. So it covers all of that. And you know, you have to woot. Like if you do the thing where you've climbed up that scary ladder and then you turn around and you know, you you have to nod to the audience and jump off the thing. And then the exhilaration with the positivity. I've got to figure how we get individualization in here.

Sarah Collins (55:32.879)
Yes!

Bill Dippel (55:34.084)
to the hold it. Yes.

Lisa Cummings (55:41.343)
because we've got to cover the top five in this talent show. This is where I'm going to be getting to know the judges before the show, because I want to know what they care about. Like, did one of them want to point my toes really well? Did another one care about the facial expression while flying? That's where individualization was.

Bill Dippel (55:41.367)
Hmm

Sarah Collins (55:48.706)
Mm, yeah, yeah, yeah.

Bill Dippel (55:49.38)
yes, yes.

Sarah Collins (56:00.421)
Yep.

Bill Dippel (56:01.956)
So good. So good.

Sarah Collins (56:04.462)
I love it. And I would like to go and be a judge because this sounds like you've maximized this talent show in a way where I want to be in attendance, not just for the traveling to the mountains, but to experience you on the trapeze. mean, I, this sounds like a 10, 10 experience.

Bill Dippel (56:07.461)
I'm in. Yeah.

Bill Dippel (56:19.566)
Yeah, I want, yeah.

Lisa Cummings (56:19.604)
Good, yeah, mean, yeah. First thought when you asked that question, I'm like, what stupid human tricks do I have? Well, I can fold my toes over and walk on my feet with my toes folded. That's very strange and not, yeah, it's not gonna get any.

Bill Dippel (56:31.908)
Denver, Denver, we're doing it. Yep. I got to see it.

Sarah Collins (56:36.302)
Now I'm like, I need to try this. Can I do that? I don't think I can do that.

Lisa Cummings (56:39.507)
can put the whole weight of my body on them. It's bizarre. It's probably terrible for my tendons. It feels it just has always felt good to me. So stupid human trick talent like but is that really going to win a talent show? No, it just makes people cringe with a bad face. And then the next thing that popped in my mind was the trapeze. So

Bill Dippel (56:39.62)
I guarantee you I cannot.

Sarah Collins (56:42.854)
How did you learn how to do that?

Bill Dippel (56:48.516)
because.

Sarah Collins (56:58.49)
Mmm.

Bill Dippel (56:59.46)
Wow. Your, your story about going to Cirque du Soleil and thinking I missed out on this flashed me back to, I was born and raised in Reno, but I moved to Los Angeles. And, one of the bad side notes of living in LA is that all of your family and friends will come and say, can you take us to Disneyland? So I got to go to Disneyland, you know, dozens of times when I, and by the, was like, I'm just done with this, but, but I was there for the electric light parade at night.

And I think beauty and the beast had come out and they had the, know, they have all the everyone going by and the beast was in this rolling cart cage thing. And whoever was playing it was having the time of their life running back and forth, high-fiving kids, waving at everybody super exaggerated. And I turned to my friends that time and I said, that's my career. That is exactly what I would love to. I want to be that in a year.

Sarah Collins (57:51.663)
Yeah.

Bill Dippel (57:58.196)
And I reached out to Disney and they never got back to me. So, I was dead serious. thought I, that is my job. I want to do that. And they never, who knows? I, you know, I probably went to the wrong place anyway, but, it was, I was so mesmerized by whoever was doing it that I thought I want that. Hmm. Interesting. Yeah.

Sarah Collins (58:01.154)
No, you really reached out to them or are you lying?

Wow.

Lisa Cummings (58:09.757)
Wah wah.

Lisa Cummings (58:18.921)
What about a school mascot, Bill? I think you still have hope.

Sarah Collins (58:23.31)
Yeah, you're not wrong, Lisa. I could see it.

Bill Dippel (58:26.316)
I'm yeah, I'm totally I'll investigate. I'm sure I'm I'm all about it. So no, actually, you know what? No, I'm out. If it's not if it's not going to be the one I want, if it's not going to be if it's not the electric light parade, I don't even know if they do it anymore. And so I'm I I think my I think my career is gone as the as the beast. So. No. Wow.

Sarah Collins (58:34.906)
Now you're out. If it's not Disney, you don't want it?

Sarah Collins (58:47.886)
Hmm, it's not a pinch me career

Come back!

Bill Dippel (58:53.902)
Full circle, the Pinch Me career has come back in. I do not pinch myself over that career. Really well done. Well, with that, Lisa, thank you so much for coming today. Thank you for coming and explaining what you do and how you're doing it. Again, I want to echo you mean so much to everybody that is part of your crew and that we come and get so much.

Lisa Cummings (58:57.873)
Mm-hmm.

Lisa Cummings (59:01.873)
You

Bill Dippel (59:21.816)
both knowledge and so much of what you've done in the past helps us now. So thank you for that.

Lisa Cummings (59:26.943)
Well, thank you right back.

Sarah Collins (59:26.98)
Yeah. And where can people find you? Tell us, tell us all the places you want to connect with people. If they're like, what is this group they keep talking of? want, I want Lisa's genius to help me grow my business or I want to hire Lisa. Like how do the people do that?

Lisa Cummings (59:38.099)
Hahaha.

Bill Dippel (59:40.132)
Yeah.

Lisa Cummings (59:42.399)
Okay, come to leadthroughstrengths.com after you pass the spelling challenge. Then, one-off coaching, there is through and strength, it's a thing. So get coached, there's a link if you want one-on-one coaching, I even do one-off coaching. If you are a member, like Bill is talking about, you actually get, it's so discounted, it's almost half off, so that's kinda cool. Member benefits, so that.

Sarah Collins (59:47.771)
Yeah.

Bill Dippel (59:49.998)
There's a spelling challenge wall.

Sarah Collins (59:53.894)
Mm-hmm.

Sarah Collins (01:00:07.91)
Whoa!

Lisa Cummings (01:00:11.162)
membership is called Tools for Coaches. There's a link right on the site for Tools for Coaches and yeah we'd love to have you in there and the members make it so it's an incredible group of people and outside of that LinkedIn is probably the place you would find me the most. LinkedIn slash in slash Lisa Cummings.

Bill Dippel (01:00:30.22)
Right. And if, if any of you didn't get to jot that down fast enough, go to the website, for our podcast, we will have all the links posted on that as well as, as ways to get ahold of Lisa. So,

Sarah Collins (01:00:30.618)
Great.

Sarah Collins (01:00:43.034)
Yes. Lisa has, Luther Strengths has a podcast and you guys are currently releasing with you and Brea. Brea was a guest of ours previously too. So those are excellent. I love listening to your episodes. So if you love listening about Strengths in podcast form, definitely run over there. Lisa's got tons of content, as she mentioned before, she's been doing it for a long time. So it's definitely worth the listen.

Lisa Cummings (01:00:47.536)
yeah, yeah.

Lisa Cummings (01:01:07.327)
Thank you. Thank you both. So fun hanging out with you.

Bill Dippel (01:01:08.644)
Perfect. well, thank you so much. So we'll cut you loose on your day, Lisa. Thanks again for coming. We will talk to our arsonists on the next episode. Lisa, are you an arsonist? Are we running with it? Okay. All in. So I know it was perfect. So another brilliant episode. We will talk to our arsonists on the next one. Thanks for listening. Talk soon.

Lisa Cummings (01:01:23.793)
I am. I am. mean, you know, of course, you know, I am. knew about the Brots and everything.

Sarah Collins (01:01:24.88)
Have we converted you?

Sarah Collins (01:01:38.63)
Bye!