Lisa Cummings, Lead through Strengths: The Coaches Table
Have you made the leap from corporate life to entrepreneurship and now you’re realizing there are some serious gaps when it comes to sales and marketing? This episode with strengths coach Lisa Cummings is for you. She joins Sarah and Bill to share her journey, lessons learned, and how she leveraged her strengths to grow a thriving business. From the push-pull of Significance to the magic of Individualization and Woo, you’ll get real talk, helpful tools, and a few laughs along the way. Whether you’re a coach or creative entrepreneur, this one’s full of gold. Jump on in, the bratwurst should be warm…
To contact Lisa:
https://leadthroughstrengths.com/
Takeaways
To contact Lisa:
https://leadthroughstrengths.com/
Takeaways
- Using your strengths as a foundation can make entrepreneurship feel more aligned and authentic.
- Sales and marketing don’t have to feel gross—when you lead with your strengths, it becomes service.
- Woo paired with Individualization creates genuine connection that goes deeper than surface-level charm.
- Maximizer can be a superpower, until it burns you out with constant improvement.
- If you’ve mastered something using your strengths, sharing it can multiply your impact.
- Significance isn’t about ego, it’s about leaving a meaningful legacy for others to build on.
- Starting a strengths-based business requires both self-awareness and systems that play to your talents.
- Knowing your top strengths can help you pivot when things feel misaligned or overwhelming.
- Strengths like Positivity and Woo make you magnetic, but pairing them with Strategic and Focus helps create real momentum.
- If you’re stuck in perfection, use your strengths to move into action, even if it’s messy at first.
- Coaches often love the work, but struggle with the business side. Leaning into Learner, Focus, and Strategic can change that.
- Authentic recognition fuels connection and Woo and Individualization are powerful tools to make people feel seen.
- Your backstory and previous roles often shape your unique strengths combo, nothing is wasted.
- Strengths like Strategic and Activator thrive in fast-paced, high-impact environments like workshops and summits.
- When you own your strengths and build your business around them, you create something that’s both sustainable and joyful.
Sound Bites
- It would be a waste to build all of this using my strengths and then not share it with coaches who need it.
- I want my life to be for something—I don’t want to fritter away my potential.
- Sales isn’t about pressure, it’s about finding fit and being of service using your natural talents.
- Maximizer is my dumpster fire—it drives excellence, but it also keeps me tweaking endlessly.
- I was having Sunday night heart palpitations—that’s when I knew I had to make a change.
- I love connecting deeply. Woo gets me in the room, but Individualization helps me stay there.
- After ten years of building everything from scratch, I realized the best thing I could do was give it away.
Lisa's Top 10 CliftonStrengths
1) Strategic
2) Maximizer
3) Positivity
4) Individualization
5) Woo
6) Futuristic
7) Focus
8) Learner
9) Communication
10) Significance
Bill's Top 10 CliftonStrengths
1) Individualization
2) Developer
3) Activator
4) Woo
5) Restorative
6) Empathy
7) Harmony
8) Connectedness
9) Relator
10) Learner
Sarah's Top 10 CliftonStrengths
1) Positivity
2) Woo
3) Communication
4) Harmony
5) Activator
6) Developer
7) Input
8) Individualization
9) Responsibility
10) Arranger
Official Strengths On Fire Website: https://strengthsonfire.transistor.fm
GET MORE FROM BILL AND SARAH:
Bill's info:
https://billdippel.com/
https://www.linkedin.com/in/williamdippel/
https://www.instagram.com/billdippelcoach/
Sarah's info:
https://www.wearecollinsco.com/
https://www.linkedin.com/in/sarahcoachcollins/
https://www.instagram.com/sarahcoachcollins/
Bill's info:
https://billdippel.com/
https://www.linkedin.com/in/williamdippel/
https://www.instagram.com/billdippelcoach/
Sarah's info:
https://www.wearecollinsco.com/
https://www.linkedin.com/in/sarahcoachcollins/
https://www.instagram.com/sarahcoachcollins/
Creators and Guests
Host
Bill Dippel
Bill Dippel is a certified, professional Strengths coach with a 35-year career in nonprofits and higher education. His passion is working with organizations, teams, and individuals to ensure they are performing and communicating at the highest levels. As president of Bill Dippel Strengths Coaching, he travels frequently for large events and public speaking, as well as working with whole companies through their management teams.
Host
Sarah Collins
Sarah Collins is a certified CliftonStrengths coach and founder of Collins Collective, with over 12 years of experience in strengths-based coaching and leadership development. Her passion lies in empowering businesses, teams, and individuals to communicate and perform at their best by focusing on what they do well. As the leader of Collins Collective, Sarah combines engaging workshops, high-impact keynotes, and in-depth coaching to foster growth and connection. Based in Nebraska, she partners with businesses to drive meaningful change and create high-performing teams.
Guest
Lisa Cummings
Lisa Cummings, a fellow podcaster, wants to say hello over at the Lead Through Strengths show or out on LinkedIn. Half of her business is helping corporate teams find their strengths so they can leverage what is already positive in their work life. The other half of the practice is helping independent coaches and trainers to build their evergreen marketing systems in their business. You can see her featured in places like Harvard Business Publishing, Training Magazine, and Forbes. When she’s not out spotting strengths in people, you’ll find her playing drums, hiking, or playing tug-of-war with her dog Lucy.
